In the 4th industrial revolution selling the right solution to the right shopper will be key. As suppliers, customers, shoppers and consumers, search for what they want and need, has the time come to re-evaluate what is possible? For the shopper the term omnichannel doesn’t exist and here is why: Shoppers buy for the occasion...
A simple question can reveal so much about a person’s mood. That simple expression of interest permits both parties to consider each other interests. Often the question can be asked informally, allowing the person to reply with a neutral “All good here, thanks’ or “Glad you asked…”, which enables the person asked to supply a...
Has empowerment fallen out of favour simply because the word has become a cliche? Companies that don’t promote a decision making culture forget how to make informed decisions but become world-class at making transactional decisions that confirm what is already known. Businesses today have lost the art of creating and following a mesh decision matrix....
At Big River Solutions we help brands grow, we help categories flourish and we help clients reach their potential. We like developing world-class category development. That’s what we do. Our objectivity and integrity is a currency we don’t spend rashly. World-class category development is complex and there are times when the project brief may need to be refined...
Problem-solving using a hypothesis-based approach Thinking back to my days of doing puzzles and quizzes, I remembered doing mazes. Just how did I get to the prize in the middle? Well, I always cheated. I started at the end and worked backwards, and it was still much more comfortable. The same can be said of...
A recent McKinsey report states that, ‘In the future, the most successful organisations will develop the skills of their workforce, inextricably linking capability building with business value, and making talent development a CEO-level priority.’ 2020/21 has been an interesting time. The business environment has become more complex, dynamic and challenging. In the last year, we...
We all shop… that is not in question. But the new generation now visit the purpose built shopping malls for the ‘experience’, whilst they browse the internet for every day purchases. The shopping mall has become a visitor attraction with cinemas, restaurants and high street shops all vying for our hard earned cash. This trend...
Is it a truism that the value of any product or service has a shorter shelf life in today’s economy as consumers become more sophisticated? For many years reports have been published indicating that customers are now more ‘market and product savvy’ than at any time over the last fifty years. Today the consumer intuitively...
Is the long-term task of any supplier to become the brand of choice? Does it matter that you are currently an online supplier only or a niche provider for a limited demographic in a specific territory, or that your business is a regional provider of multiple goods? Is there a responsibility to grow the business...
For many years reports have been published indicating that Shoppers are more ‘market and product savvy’, that they understand the true value of everything. Today the consumer intuitively knows what is a good deal and when an interesting proposition has limited value. As a consequence product life cycles are becoming shorter with the buyer’s experience...
A shepherd through today’s digital realities.
Lead by Muhammad Khaliq.