Big River Academy Courses

We offer ‘off the shelf’ open courses available to all, or a tailored approach  delivering for specific learning outcomes

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SubjectCategory Marketing

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Development Programmes

Category Marketing Foundation

Category Marketing Practitioner

Category Marketing Advanced

Modular Solutions

Category Definition and Segmentation

Market Definition and Segmentation

Understanding Category Performance

Developing Category Insights

Developing a Category Vision

Category Strategy

Selling your Category Vision and Strategy

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SubjectBrand Marketing

Development Programmes

Brand Marketing Foundation

Brand Marketing Practitioner

Brand Marketing Advanced

Modular Solutions

Branding in a Category Context

Market Segmentation and Targeting

Understanding Brand Performance

Developing Brand Insights

Developing Brand Vision

Strategic Brand Development

Delivering the Brand

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SubjectConsumer Marketing

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Development Programmes

Consumer Marketing Foundation

Consumer Marketing Practitioner

Consumer Marketing Advanced

Modular Solutions

Understanding Consumers

Targeting Consumers

The Brands Consumer Proposition

Engaging and Persuading Consumers

Winning at the Point of Consumption

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SubjectShopper Marketing

Development Programmes

Shopper Marketing Foundation

Shopper Marketing Practitioner

Shopper Marketing Advanced

Modular Solutions

Understanding Shoppers

Targeting Shoppers

The Brands Shopper Proposition

Persuasion at the Point of Purchase

Winning at the Point of Sale

Channel Management

The Digital Shopper

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SubjectCustomer Marketing

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Development Programmes

Category Marketing Foundation

Category Marketing Practitioner

Category Marketing Advanced

Modular Solutions

Understanding Retail

Understanding Customers

Targeting Customers

The Brands Customer Proposition

Persuasion at the Point of Buying

Key Account Management

Field Sales Management

Distributor Management

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SubjectFoundation Skills

Development Programmes

Conducting a market review

Conducting a business review

Identifying and solving commercial issues

Analysis for understanding and insight

Commercial Planning Skills

Project Management Skills

Developing Effective Recommendations

Modular Solutions

Presentation Skills

Commercial Selling Skills

Commercial Negotiation Skills

Storytelling

Critical thinking

Problem Solving

Category Based Selling

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