Our Approach

We have a flexible approach tailored and effectively led by experienced practitioners to match client's internal capacity and capabilities

Driving Commercial Performance

Design Solutions

We help clients identify and target category and brand growth opportunities across the market value chain with practical strategic and operating plans

Deliver Results

We help clients translate plans into effective innovation and activities that drive category and brand growth with their consumers, shoppers and customers

Logical Modular Framework

We help our clients translate their plans into effective innovation and activities that drive category and brand growth with consumers, shoppers and customers

Hindsight

Understand the important context, key issues and challenges facing the business

Insight

Identify the fundamental hurdles to commercial success and the factors that cause them

Foresight

Develop a clear picture of success and the strategic and operational plans to achieve it

Create

Transform plans into more effective ideas and operations in a more efficient manner

Activate

Engage more persuasively and productively with your target consumers, shoppers and customers

Drive

More efficient and effective management of operational requirements
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Building Competitive Advantage

We help you create a more effective commercial organisation to empower people, to create a sustainable source of competitive advantage
Organising for Advantage

Advantage Through People

Logical Modular Framework

We help our clients translate their plans into effective innovation and activities that drive category and brand growth with consumers, shoppers and customers

Purpose

Develop clarity on the team and individual purpose and contribution within the organisation

Process

Develop effective processes and work methods for important deliverables that balance team and individual contributions

Organisation

Transform ”Silo” commercial organisations into efficient and effective cross-functional teams

People

Match people to the current and future needs of the business

Development

Develop the levels of individual and team competence to meet current and future competitive requirements

Support

Provide individuals with the knowledge, tools, and support they need to succeed
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Let's talk about how we can make your brands work harder for you

GET IN TOUCH
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A shepherd through today’s digital realities.

Lead by Muhammad Khaliq.

Connect

+44 1189 326 875
Abbey House, 342 Regents Park Road, Finchley, London, N3 2LJ

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Designed by  NotaHus Digital and Muhammad Khaliq. All rights reserved