Our Approach

We have a flexible approach tailored and effectively led by experienced practitioners to match client's internal capacity and capabilities

Driving Commercial Performance

Design Solutions

We help clients identify and target category and brand growth opportunities across the market value chain with practical strategic and operating plans

Deliver Results

We help clients translate plans into effective innovation and activities that drive category and brand growth with their consumers, shoppers and customers

Logical Modular Framework

We help our clients translate their plans into effective innovation and activities that drive category and brand growth with consumers, shoppers and customers

Hindsight

Understand the important context, key issues and challenges facing the business

Insight

Identify the fundamental hurdles to commercial success and the factors that cause them

Foresight

Develop a clear picture of success and the strategic and operational plans to achieve it
Transform plans into more effective ideas and operations in a more efficient manner
Engage more persuasively and productively with your target consumers, shoppers and customers
More efficient and effective management of operational requirements
bt_bb_section_top_section_coverage_image

Building Competitive Advantage

We help you create a more effective commercial organisation to empower people, to create a sustainable source of competitive advantage
Organising for Advantage

Advantage Through People

Logical Modular Framework

We help our clients translate their plans into effective innovation and activities that drive category and brand growth with consumers, shoppers and customers

Purpose

Develop clarity on the team and individual purpose and contribution within the organisation

Process

Develop effective processes and work methods for important deliverables that balance team and individual contributions

Organisation

Transform ”Silo” commercial organisations into efficient and effective cross-functional teams
Match people to the current and future needs of the business
Develop the levels of individual and team competence to meet current and future competitive requirements
Provide individuals with the knowledge, tools, and support they need to succeed
bt_bb_section_top_section_coverage_image