So Just What Is Category Marketing?
Category Marketing focusses on the needs and preferences of specific customer, consumer and shopper segments,. Brands can create tailored category offerings designed to meet their unique requirements.
Read MoreValue Chain Marketing for Growth
Category Marketing focusses on the needs and preferences of specific customer, consumer and shopper segments,. Brands can create tailored category offerings designed to meet their unique requirements.
Read MoreGlobal brands have established reputations and track records that signal quality and safety to the shopper, reducing their perceived risk and increasing their confidence in their purchase decision.
Read MoreCompanies who appoint a team to develop a world-class category development project only to recognise the shopper activation element will be disappointed; there’s much more to a strategic category vision.
Read MoreCategory Marketing: Talking to a client who works in a global category team recently, we lamented the lack of focus on Category Marketing and Value Chain Marketing.
Read MoreA detailed Category Vision will impact all organisational functions and steer operational plans and KPIs.
Read MoreIsn’t it time to put your big brave pants on? It’s time to become the Category Captain. In this article
Read MoreAs shoppers do more of their shopping online, the e-commerce channel needs to keep up with the changing demands of
Read MoreWith all the media hype around shopper marketing, technological advances and digital, brands need to make sure they remember to
Read MoreBack to our series on ‘Back to Basics’, let’s look at why category management became such an important discipline. As
Read MoreThe eight steps to mastering category management have been guiding our industry since the early 1980s, when Dr Brian Harris
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