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So Just What Is Category Marketing?
5 Point Plan For Growth – Point 5 – Maximising ROI
5 Point Plan For Growth – Point 4 – Team Performance
5 Point Plan For Growth – Point 3 – Capability Development
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brandstrategist

Marketing

David Edwards 28 September 202218 April 2023 bamboo, brandstrategist, capability, capabilitydevelopment, competencies, consumer, consumerbehavior, packagedgoods, shoppermarketing, supermarkets

Bamboo

Science tells us that saving the planet is in everyone’s best interests, but economists will say saving climate change is a crazy notion.

So, you want world-class Category Development?

Companies who appoint a team to develop a world-class category development project only to recognise the shopper activation element will be disappointed; there’s much more to a strategic category vision.