Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
In March this year Forbes published an article by Robert C Walcott (Clinical Professor of Innovation and Entrepreneurship at the Kellogg School of Management) which explored the trials and tribulations experience by Kraft Heinz under the leadership of 3G. In the article Walcott confirmed what many in the industry had long suspected that by focusing […]
Many clients find that activating the brand strategy at the shelf can be complex and that they often miss the target. Above all, it is high maintenance and can be a frustrating exercise. The second potential issue is the failure to connect the category plan to shopper activation in-store. Therefore in this short piece, I […]
It’s holiday time again. I’ve packed my bags and I am off to Cyprus. I am looking forward to big fat oranges, lovely mountain views and a language that is incomprehensible to me. But I want to get away from it all, and that means heading in the Troodos Mountains where I can walk the […]
