Category Marketing: Creating Solutions for Growth in FMCG

The Big River way...

We are a management consultancy specialising in commercial excellence. We help organisations grow brand share, increase efficiencies and reduce costs. We start with the end in mind. We create powerful Category Marketing solutions to deliver an ROI across all engagement points. We transform processes, embed best practice and support people to drive outstanding performance.

In this new economy, you would expect little else.

The Magic Numbers

Numbers 13, 666, 2020 were walking down the street. Everyone around them was running for cover. 13 t...

Move over Maslow there’s a Nairn kid in town

We explore the fundamentals of what brands must get right to be successful and why Maslow may not be...

How did I nearly miss the opportunity?

I wanted to talk about opportunity, so thought I’d start with a pithy quote about it, only to find t...

Only a few knew where Wuhan City, China was on December 28th, 2019.

On December 31st the World Health organisation was informed that a ‘cluster of pneumonia cases of un...

You should be an octopus, it’d be good for you

Because you might just adapt and survive these trying times. Octopi, like other cephalopods, edit th...

Are you ready for the next economy?

With our cities beginning to morph into polo’s what can be done with them? Today Mark Dixon Fo...

Category Marketing and the Holy Trinity

Centring on Category Marketing, here is a quick guide to comprehensive Revenue Growth Management Her...

Support Consumer Choice through Positive Consumer Behaviour Change

Mondays are generally internal meetings and follow up calls as we get the working week underway. Tow...

RGM: The path to purchase

Introduction: RGM has become a forgotten discipline. An over-dependence on market data has to lead t...

I always wanted to be an A&R scout

This is a cautionary tale for brand owners who are feeling the heat from the supermarkets demanding...

At the forefront of creating innovative consumer, shopper and customer marketing solutions...

...that drive sustainable growth for categories and brands

Welcome to Big River Solutions

Your strategic growth partners

The Big River way...

Category Marketing

Brand Marketing

Consumer Marketing

Shopper Marketing

Customer Marketing

Category Marketing

We help identify new growth opportunities

Brand Marketing

We help you develop strong and sustainable brands

Consumer Marketing

By heavily influencing brand choice at the point of consumption we support you

Shopper Marketing

We explore how to drive greater brand engagement at the point of purchase / sale

Customer Marketing

We help you achieve higher commercial impact at the point of buying

The big picture

We start with the end in mind. We create powerful strategic propositions to deliver an ROI across all engagement points

Trusted by brands...who keep coming back for more