Developing World Class Solutions for Commercial Excellence

Preparing for tomorrows new CPG world, today

Making operational priorities, tomorrows drivers

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How to build commercial capabilities
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Category Management
How to build categories
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Our Voice

Stay Home Stay Safe Stay Productive

Week three of working of the lockdown. We have set up a working space, improved our negotiating skills with the children and cleaned everything five times over. We have even caught up on all the tasks we leave until the last minute. We have become black belts in Zoom, Webex, Teams, Skype, Hangouts and Broadband. […]

That is what our employers expect us to do.

It has been just over a week since we were asked to go home and work. But how many were working from home already? According to the Office of National Statistics, 4.2 million people already worked form home as society was already adapting to remote working. The reason for work style change was down to […]

Delivering Great Category Development

The Category Development Team A pivotal area of a business is the Category Development Team. Growing the pie, not growing share, doing the right thing and doing it well, preferably within the context of a forward-looking category vision, is what category development is about. At this point, we should also talk about the need to […]

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