Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
Many clients find that activating the brand strategy at the shelf can be complex and that they often miss the target. Above all, it is high maintenance and can be a frustrating exercise. The second potential issue is the failure to connect the category plan to shopper activation in-store. Therefore in this short piece, I […]
It’s holiday time again. I’ve packed my bags and I am off to Cyprus. I am looking forward to big fat oranges, lovely mountain views and a language that is incomprehensible to me. But I want to get away from it all, and that means heading in the Troodos Mountains where I can walk the […]
So there I was driving along Tottenham High Street with Zoe alongside me. It was 1986, I had just graduated and started my first job working for Cadbury. I rep’ed for them for c3 years working in north London (covering most of that area as a relief rep), then getting my own territory after 18 […]
