Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
Hello, thanks for hitting on the link. In this section, I want to explore some of the services that we developed over the last 15 years that creates a changing shopper behaviour With a history in category management and shopper marketing and by working for large global FMCG organisations, we have seen at first […]
Introduction How is the High Street changing,? How will supermarkets adjust? With shoppers demanding personalisation how will brands respond?. If you have ever worked in the hospitality industry you will know that personalisation is at the heart of everything you do. Personalisation is, therefore, the ability to make the shopper or consumer feel engaged with […]
Are we being proactive? Are we making enough long term decisions? What are your top 3 business priorities for January? How can the category management process be reduced? No this is not a piece about personal effectiveness nor is it a prediction list. The question is aimed at those of us who return to work after […]
