Choose your area of interest

Category Management
How to build categories
Shopper Marketing
How to change shopper behaviour
How to build capabilities
People red
How to create effective teams and organisations
How to understand shoppers

Rebalancing Resources

RRR ad 200

Rebalancing Resources. Explores the effectiveness of the category and shopper marketing discipline within the CPG sector (Release date - January 2020)

Subscription Services

Commercial Competencies

Introducing the BRSCx, a SaaS engineered enterprise platform developed to deliver category management and shopper marketing resources online.

Health Checks

Health Checks 200

Often the starting point to such work is a frank appraisal of the current situation and then the creation of a roadmap to upskill the organisation.

Trusted by brands... who keep coming back for more

Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.

Paul Gordon - VP Strategy (Europe), Sales and Marketing, Coca-Cola Enterprises.
25Category Captaincies delivered
2000Delegates trained
50Category Visions

Our Voice

Empowerment has become a cliche

Empowerment has become a cliche and has fallen out of favour to be replaced by hesitation and fear of failure.  This has lead to a culture we like to call unmaking. Its that time in the corporate space continuum where nothing changes despite the rate of decisions made, increasing. The net result is that business […]

Store safari – November 2019

Each month we go on safari looking for the great and good, odd and worst, in-store promotions. This month we have created a small video. Take a look. We hope you find it stimulating.

Peer to peer fun learning – How Google found Fitbit

Peer to peer fun learning. How Fitbit was the catalyst that developed all these consumer markets and with it a tone of data Google wanted. If you make learning fun, the lessons stick.  At least that’s the principle of fun theory. Google ‘fun theory’ and you’ll find Volkswagen top of the list. Why? Because they […]