Empowerment has become a cliche and has fallen out of favour to be replaced by hesitation and fear of failure. This has lead to a culture we like to call unmaking. Its that time in the corporate space continuum where nothing changes despite the rate of decisions made, increasing. The net result is that business […]
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How to build categories
How to change shopper behaviour
How to build capabilities
How to create effective teams and organisations
How to understand shoppers
Rebalancing Resources. Explores the effectiveness of the category and shopper marketing discipline within the CPG sector (Release date - January 2020)
Introducing the BRSCx, a SaaS engineered enterprise platform developed to deliver category management and shopper marketing resources online.
Often the starting point to such work is a frank appraisal of the current situation and then the creation of a roadmap to upskill the organisation.
Trusted by brands... who keep coming back for more
Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
Each month we go on safari looking for the great and good, odd and worst, in-store promotions. This month we have created a small video. Take a look. We hope you find it stimulating.
Peer to peer fun learning. How Fitbit was the catalyst that developed all these consumer markets and with it a tone of data Google wanted. If you make learning fun, the lessons stick. At least that’s the principle of fun theory. Google ‘fun theory’ and you’ll find Volkswagen top of the list. Why? Because they […]