Byron Sharp is famous for saying that “sales growth won’t come from relentlessly relying upon a particular segment of the brand’s consumers.” Whilst this statement might have been true in 2010 when he published his book, does it still have a place in the marketing almanac today? Companies such as Proctor and Gamble, Unilever, Coca-Cola, Microsoft and Verizon […]
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Society’s increased awareness of environmental, political and ethical issues will define brand success. A generation is entering the market who have only experienced austerity, gay marriage and smartphones. Will your values allow you to win in 2019?
As we leave Europe does the UK grocer need to start to capture a higher percentage of the consumer pound for the UK economy?