Our research confirms that creating category excellence is how to win in 2020. Why? The grocery industry is going through significant structural change as the industry adjusts to technology, economic and social impacts. Consumption patterns will emerge as consumers and shoppers become more influenced by environmental and healthy consumption patterns. So how will brands connect? […]
Category Management & Shopper Marketing Solutions
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How to build categories
How to change shopper behaviour
How to build capabilities
How to create effective teams and organisations
How to understand shoppers
Rebalancing Resources. Explores the effectiveness of the category and shopper marketing discipline within the CPG sector (Release date - January 2020)
Introducing the BRSCx, a SaaS engineered enterprise platform developed to deliver category management and shopper marketing resources online.
Often the starting point to such work is a frank appraisal of the current situation and then the creation of a roadmap to upskill the organisation.
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Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
As we all look forward to the next decade, here at Big River Solutions we celebrate our 22nd year in CPG commercial performance and transformation. Big River Solutions wishes all our clients, collaborators and candidates a fantastic new year ahead. In the first of our reports of this year to be released later this month, we […]
The quickest way to make people remember something is to make them laugh. It allows the audience to connect to the story. Shocking statistic 1: People are turned off by data. Facts and figures are as great as supporting information. 75% of Executives make decisions from the gut. If the Executive connects to your story, […]