World-class category development at the heart of your business
In this article we outline the steps required to help brands engage retailers in their story. We shine the light on the market for new or existing brands.
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When less choice can lead to greater shopper satisfaction.
Browsing Youtube is one of my guilty pleasure but periodically you can find a gem. This is Monocle’s take on the future of the High Street. Where shoppers buy is fragmenting. Where shoppers can buy is increasing. The choice is on the increase. The choice is great isn’t it?
Shopper Marketing based social selling for brands
Sometimes we forget that the hard yards count for something. Yesterday I received an unexpected email from Tim Hughes who along with Adam Gray and Alexander Low are part of Digital Leadership Associates. This team are at the forefront of social selling globally. Tim’s email asked me to review an article he had written based […]