Home
Choose your area of interest
How to build categories
How to change shopper behaviour
How to build capabilities
How to create effective teams and organisations
How to understand shoppers
Trusted by brands... who keep coming back for more
Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
Paul Gordon
- VP Strategy (Europe), Sales and Marketing, Coca-Cola Enterprises.
Our Voice
Category Vision
In recent years we have seen a shift by CPGs to deliver today, without a strategic view on how to deliver tomorrow. Resources have been redistributed to support this with less priority being given to driving category growth. In the last few months this seems to be changing with more conversations being had with CPGs […]
Learning to fish
In March this year Forbes published an article by Robert C Walcott (Clinical Professor of Innovation and Entrepreneurship at the Kellogg School of Management) which explored the trials and tribulations experience by Kraft Heinz under the leadership of 3G. In the article Walcott confirmed what many in the industry had long suspected that by focusing […]