Category Management & Shopper Marketing Solutions

Connecting the consumer, shopper and customer

From category vision to shopper activation, we design strategies and tactics that inspire teams to embed and deliver

Choose your area of interest below

Category Management
How to build categories
Shopper Marketing
How to change shopper behaviour
Academy
How to build capabilities
Consulting
How to be the best
Insights
How to understand shoppers
Omni channel
How to be consistent

Trusted by brands ...who keep coming back for more

Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.

Paul Gordon - VP Strategy (Europe), Sales and Marketing, Coca-Cola Enterprises.

Our Voice

Changing shopper behaviour to drive category growth

  Hello, thanks for hitting on the link. In this section, I want to explore some of the services that we developed over the last 15 years that creates a changing shopper behaviour With a history in category management and shopper marketing and by working for large global FMCG organisations, we have seen at first […]

A convenient truth

Introduction How is the High Street changing,? How will supermarkets adjust? With shoppers demanding personalisation how will brands respond?. If you have ever worked in the hospitality industry you will know that personalisation is at the heart of everything you do. Personalisation is, therefore, the ability to make the shopper or consumer feel engaged with […]

Are we being proactive?

Are we being proactive? Are we making enough long term decisions? What are your top 3 business priorities for January? How can the category management process be reduced? No this is not a piece about personal effectiveness nor is it a prediction list. The question is aimed at those of us who return to work after […]

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