In today’s Brexit world, Millennials (Generation Y) are questioning not only the political order they grew up in, but the social and commercial frameworks their parents forged for them. Generation Y has grown up with the high hopes of their parents, added to the expectations of an elite political class. In addition, Generation Y defined […]
Last Sunday I was in a place that was rammed. It was heaving, the noise electric and the smell was one of adrenaline filled excitement…I wasn’t part of a football crowd having watched my team win, nor at a rail station in a rush hour or even in a budget airline line having just been […]
Can a worldwide shopper marketing strategy change anything? Is shopper marketing working? With consumer good manufacturers and suppliers demanding more return from the investment, supermarkets are searching for reasons to deselect products to satisfy a declining consumer demand. How effective is your shopper marketing strategy? Products that are perceived to be outdated, expensive, trivial or […]
