Situation

The client was concerned that there was a lack of understanding and appreciation across the Category and Shopper functions, leading to a silo mentality and actions not being integrated

Task

To help the regional organisation transform its effectiveness by creating a set of capabilities to be used to review the organisations’ Shopper Marketing and Category Development competency

Actions

We created a diagnostic tool – visited each market and held interviews with key stakeholders and personnel to review existing outputs. The diagnostic tool was populated based on findings and review created. Key areas for development were identified and a transformation roadmap developed. Training was designed, piloted and codified. Supporting technology and data solutions were identified that would contribute to a successful outcome

Results

Improved output and team impact through new ‘ways of working’

One team talking a common language

Step-change in commercial results