Our Expertise

To identify and exploit consumer, shopper and customer growth opportunities for brand portfolios based on a deep understanding of the category context in which they compete

Disproportionate business growth Industry thought leadership

We help our clients accelerate and sustain long term commercial success by assisting them to design the right commercial strategies, implement those strategies efficiently and effectively, and build sustainable competitive advantage in their commercial capabilities

To drive sustainable growth and equity of the company’s brands across all categories in which they compete by exploiting relevant category growth opportunities in all parts of the market value chain, whilst building sustainable and relevant propositions for target consumers, shoppers and retailers

Growing brand equity and commercial value across the market value chain

Identify and prioritise brand growth opportunities across all categories in which their brands compete
Put in place the relevant strategic brand development programmes utilising our proprietary “16P” marketing framework
Translate strategic brand plans into highly effective operational brand activities across the whole market value chain
Build competitive advantage through organisational, team and individual competence.

To ensure the company’s brands are the shopper’s first choice whenever they make the decision to buy from the category and to ensure that decision is acted upon when making the purchase.

Growing and sustaining profitable shopper purchase of the company’s brands.

Understand barriers and motivations for shopper decision making and purchase
Evaluate and target retail sales growth opportunities for brands
Develop and coordinate shopper purchase focused brand strategies and activity plans
Develop and execute purchase growth initiatives
Improve the execution, efficiency and effectiveness of shopper focused marketing activity
Build competitive advantage in shopper marketing capabilities