Situation

The client was aware that their capabilities were not consistent across all of their markets and that they did not have a consistent approach to instore execution

Task

To improve category development capabilities by developing best in class training and developing global merchandising principles

Actions

Merchandising principles were developed by gathering best practice and the clients existing research. Training was then developed to elevate skills and train on the global merchandising principles. A pre workshop e-learning module was created to share some basic language with the delegates. We ran the pilot workshop and finalised all materials

Results

Aligned look and feel to fixture execution

Improved shopper metrics

Commercial benefits