Why are global brands important?
These benefits help global brands to create loyal customers, increase sales and profits, enhance reputation and image, and compete effectively in the global market.
Read MoreValue Chain Marketing for Growth
These benefits help global brands to create loyal customers, increase sales and profits, enhance reputation and image, and compete effectively in the global market.
Read MoreThey define your customer’s value and distinguish you from your competitive set.
Read MoreCompanies who appoint a team to develop a world-class category development project only to recognise the shopper activation element will be disappointed; there’s much more to a strategic category vision.
Read MoreCategory Marketing: Talking to a client who works in a global category team recently, we lamented the lack of focus on Category Marketing and Value Chain Marketing.
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