Monday, September 25, 2023

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So Just What Is Category Marketing?
5 Point Plan For Growth – Point 5 – Maximising ROI
5 Point Plan For Growth – Point 4 – Team Performance
5 Point Plan For Growth – Point 3 – Capability Development
5 Point Plan For Growth Point 2 – IBP – Integrated Business Planning

Big River Solutions

Value Chain Marketing for Growth

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shoppermarketing

Academy

David Edwards 28 September 202218 April 2023 brandstorytelling, commercialexcellence, commercialexcellencetraining, shoppermarketing

Growing a sustainable competitive advantage

They define your customer’s value and distinguish you from your competitive set.

Marketing

David Edwards 28 September 202218 April 2023 bamboo, brandstrategist, capability, capabilitydevelopment, competencies, consumer, consumerbehavior, packagedgoods, shoppermarketing, supermarkets

Bamboo

Science tells us that saving the planet is in everyone’s best interests, but economists will say saving climate change is a crazy notion.

Business

Christine Edwards 14 July 202213 April 2023 commercialexcellence, shoppermarketing

What is the Essence of Demand

Another reason is the margin and revenue that they contribute to the store.

Categories value global brands for several reasons.

Why does Category Marketing have more to say in 2023?

Category Marketing: Talking to a client who works in a global category team recently, we lamented the lack of focus on Category Marketing and Value Chain Marketing.

Why do you need a Category Vision?

A detailed Category Vision will impact all organisational functions and steer operational plans and KPIs.