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The Bamboo toothbrush is an obvious choice for environmentalists. The handle is a fast-growing, environmentally friendly material that helps the planet, whilst the bristles are made from nylon which is not planet-friendly. “Hold on a minute, isn’t the bamboo toothbrush better for the environment than a regular toothbrush, or is this debatable?” “Yes, I think...

A simple question can reveal so much about a person’s mood. That simple expression of interest permits both parties to consider each other interests. Often the question can be asked informally, allowing the person to reply with a neutral “All good here, thanks’ or “Glad you asked…”, which enables the person asked to supply a...

At Big River Solutions we help brands grow, we help categories flourish and we help clients reach their potential. We like developing world-class category development. That’s what we do. Our objectivity and integrity is a currency we don’t spend rashly. World-class category development is complex and there are times when the project brief may need to be refined...