So there I was driving along Tottenham High Street with Zoe alongside me. It was 1986, I had just graduated and started my first job working for Cadbury. I rep’ed for them for c3 years working in north London (covering most of that area as a relief rep), then getting my own territory after 18...
Has empowerment fallen out of favour simply because the word has become a cliche? Companies that don’t promote a decision making culture forget how to make informed decisions but become world-class at making transactional decisions that confirm what is already known. Businesses today have lost the art of creating and following a mesh decision matrix....
Is your family fed up with the ’10 meal recipe in rotation’ trick? Don’t we miss that early morning £5 demi Cappo, that £4 #starbucks porridge and the £3 #grenadebar. Although, toast and a cup of tea for the 451st day are becoming a little repetitive. Lunch used to be something from #ITSU, a #cocacola and a packet of #Walkerscrisps. Now it’s...
Have you broken your New Years resolutions yet…or have you, like me, not even started? I’m starting mine in February. Why? Because January has traditionally been a month for ‘resolution failure’ and who wants to set themselves up to fail in the face of positive change? This year, I’ve decided I am I going to...
We all shop… that is not in question. But the new generation now visit the purpose built shopping malls for the ‘experience’, whilst they browse the internet for every day purchases. The shopping mall has become a visitor attraction with cinemas, restaurants and high street shops all vying for our hard earned cash. This trend...
Is the long-term task of any supplier to become the brand of choice? Does it matter that you are currently an online supplier only or a niche provider for a limited demographic in a specific territory, or that your business is a regional provider of multiple goods? Is there a responsibility to grow the business...
A shepherd through today’s digital realities.
Lead by Muhammad Khaliq.