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In the recent past, most FMCG businesses have driven growth at a steady pace, but this has changed. Evolving consumer and shopper behaviour, a more competitive environment and evolving channels have meant that our traditional approach to winning with customers is not enough. Besides, customers are upskilling and getting equally good at delivering the elements...

In this new world of economic constraint, the consumer must have a say. No longer is it appropriate to only have the right price for the right product at the right time with the right promotion.  It is no longer acceptable to pile it high and sell it cheap. Squeezing the supply chain has a...

For many years reports have been published indicating that Shoppers are more ‘market and product savvy’, that they understand the true value of everything. Today the consumer intuitively knows what is a good deal and when an interesting proposition has limited value. As a consequence product life cycles are becoming shorter with the buyer’s experience...