Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
As shoppers do more of their shopping online, the e-commerce channel needs to keep up with the changing demands of shoppers and evolving channel capabilities. Many suppliers have become very adept at delivering category management initiatives for bricks and mortar stores. Unfortunately, when it comes to online or e-commerce, this can be an afterthought. The […]
A year on, we have reviewed and updated our report so that it reflects the current situation. Has anything changed? What needs to happen to encourage long term growth? What is next for brands and categories? In this report, we explore the ‘Why” and identify the ‘it’. Our research confirms that over the last […]
How do you grow an agile CPG business? Ever wondered if your organisation is a little too tactical with Shopper Marketing? Or needs a longer-term category vision? Do those marketing targets need a new business strategy? Do your structures and processes have to be more agile to allow you to grow? You may already know […]
