Category Management & Shopper Marketing Solutions

Choose your area of interest

Category Management
How to build categories
Shopper Marketing
How to change shopper behaviour
Academy
How to build capabilities
People red
How to create effective teams and organisations
Insights
How to understand shoppers

Trusted by brands... who keep coming back for more

Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.

Paul Gordon - VP Strategy (Europe), Sales and Marketing, Coca-Cola Enterprises.

Our Voice

Online Category Management

As shoppers do more of their shopping online, the e-commerce channel needs to keep up with the changing demands of shoppers and evolving channel capabilities. Many suppliers have become very adept at delivering category management initiatives for bricks and mortar stores. Unfortunately, when it comes to online or e-commerce, this can be an afterthought. The […]

The Rebalancing Resources Report 2018

A year on, we have reviewed and updated our report so that it reflects the current situation. Has anything changed? What needs to happen to encourage long term growth? What is next for brands and categories? In this report, we explore the ‘Why” and identify the ‘it’.   Our research confirms that over the last […]

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