On a recent trip to the Speciality Food exhibition at Olympia, it was fabulous to see the innovation on display. From obscure South American beans to niche confectionary all the exhibitors were thriving.
Connecting the consumer, shopper and customer
How to build categories
How to change shopper behaviour
How to build capabilities
How to be the best
How to understand shoppers
How to be consistent
What shoppers want
Upskill individuals and teams
Trusted by brands ...who keep coming back for more
In this article we outline the steps required to help brands engage retailers in their story. We shine the light on the market for new or existing brands.
Browsing Youtube is one of my guilty pleasure but periodically you can find a gem. This is Monocle’s take on the future of the High Street. Where shoppers buy is fragmenting. Where shoppers can buy is increasing. The choice is on the increase. The choice is great isn’t it?