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Connecting the consumer, shopper and customer

Welcome to Big River Solutions
A global management consultancy specialising in
Category Management, Shopper Marketing and Commercial Solutions.

Category Development

Category Development

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Services

Shopper Marketing

Shopper Marketing

Insights

Insights

Academy

Academy

OmniChannel

Omnichannel

When fresh thinking is needed...

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Explore

Situation analysis

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Enable
Create solutions

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Empower

Upskill individuals and teams

Trusted by the world's leading brands... who keep coming back for more

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Voices...

The New Artisanal Economy

Yesterday (12th Feb 2018), the Sunday Times ran an article, confirming that Tesco’s had a plan to compete directly with Lidl and Aldi. Today, Bloomberg published data identifying the UK as the front line in the global grocery war. Category management and shopper marketing will have its part to play. According to Bloomberg (13th Feb […]

This is a tale of a girl that finds a  job and falls in love with trade marketing.

With those stats, you’re already asking “ Why did I leave an Account Managers role at Black and Decker (B&D) for flour”?  Remember in 1991 B&D were at the top of their game… and flour was, well…just flour? As my husband will tell you I had been banging on about this new thing called trade […]

Choice overload in category management – less is more

You’ve heard the saying less is more, never has this been truer than when deciding on the size of a range and the choice available to the shopper. For most companies this is counter-intuitive, believing that a large range will mean that they will achieve more sales, but research has proven that this is not […]