Yesterday (12th Feb 2018), the Sunday Times ran an article, confirming that Tesco’s had a plan to compete directly with Lidl and Aldi. Today, Bloomberg published data identifying the UK as the front line in the global grocery war. Category management and shopper marketing will have its part to play. According to Bloomberg (13th Feb […]
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With those stats, you’re already asking “ Why did I leave an Account Managers role at Black and Decker (B&D) for flour”? Remember in 1991 B&D were at the top of their game… and flour was, well…just flour? As my husband will tell you I had been banging on about this new thing called trade […]
You’ve heard the saying less is more, never has this been truer than when deciding on the size of a range and the choice available to the shopper. For most companies this is counter-intuitive, believing that a large range will mean that they will achieve more sales, but research has proven that this is not […]