I love watching comedians perform. The material doesn’t bother me, I think that’s simply the additive. Entertaining stories have no purpose other than the story itself, right? But I am not so sure. I adore the language comedians use. From the rhythm and rhyme to the pitch and pace of the story, I am spellbound […]
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How to build categories
How to change shopper behaviour
How to build capabilities
How to create effective teams and organisations
How to understand shoppers
Rebalancing Resources. Explores the effectiveness of the category and shopper marketing discipline within the CPG sector (Release date - January 2020)
Introducing the BRSCx, a SaaS engineered enterprise platform developed to deliver category management and shopper marketing resources online.
Often the starting point to such work is a frank appraisal of the current situation and then the creation of a roadmap to upskill the organisation.
Trusted by brands... who keep coming back for more
Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
Empowerment has become a cliche and has fallen out of favour to be replaced by hesitation and fear of failure. This has lead to a culture we like to call unmaking. Its that time in the corporate space continuum where nothing changes despite the rate of decisions made, increasing. The net result is that business […]
Each month we go on safari looking for the great and good, odd and worst, in-store promotions. This month we have created a small video. Take a look. We hope you find it stimulating.