Category Management & Shopper Marketing Solutions

Choose your area of interest

Category Management
How to build categories
Shopper Marketing
How to change shopper behaviour
Academy
How to build capabilities
People red
How to create effective teams and organisations
Insights
How to understand shoppers

Trusted by brands... who keep coming back for more

Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.

Paul Gordon - VP Strategy (Europe), Sales and Marketing, Coca-Cola Enterprises.

Our Voice

Brands are evolving

With the exam season upon us in the UK and summer just around the corner, we focus on what is influencing outcomes in-store. Two initiatives that we have seen recently are Waitrose copying the Whole Foods playbook of dispensing products that are packaging free and Edgewell entering the DTC market with the acquisition of Harry’s. […]

Changing shopper behaviour to drive category growth

  Hello, thanks for hitting on the link. In this section, I want to explore some of the services that we developed over the last 15 years that creates a changing shopper behaviour With a history in category management and shopper marketing and by working for large global FMCG organisations, we have seen at first […]

A convenient truth

Introduction How is the High Street changing,? How will supermarkets adjust? With shoppers demanding personalisation how will brands respond?. If you have ever worked in the hospitality industry you will know that personalisation is at the heart of everything you do. Personalisation is, therefore, the ability to make the shopper or consumer feel engaged with […]

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