Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
In this article we look at the 10 attributes need to become a category captain. Are you a good listener? Is your leadership team asking you to become a Category Captain? Is your customer offering you ‘category captaincy’? Let’s see what you have to do to become a Category Captain. What does a great Category […]
Yesterday (12th Feb 2018), the Sunday Times ran an article, confirming that Tesco’s had a plan to compete directly with Lidl and Aldi. Today, Bloomberg published data identifying the UK as the front line in the global grocery war. Category management and shopper marketing will have its part to play. According to Bloomberg (13th Feb […]
It’s 05:50 on a Saturday morning in January 2018. Dawn is rising. I turn on Spotify and I trawl through Google. Tupac, Amber, Dr Dre and 50 Cent are in my ears as I review this week’s meetings and conversations I had, checking meaning and understanding. Tupac gives me the theme for today’s article, In […]
