WhatGAP-FILL SHOPPER
INSIGHTS
AUDIT CURRENT DATA
The Case Study in Detail
Task
To audit current data / insight / research and to identify any key gaps
Situation
The client was keen to understand the breadth of data/research that they had available to them compared to that that was available
Action
Big River Solutions gathered sample reports / data that the client currently had access to. Interviewed key stakeholders to understand perceived gaps and benefits if those gaps were closed
Results
Execution of insight based shopper marketing programmes.
Enhanced shopper metrics due to greater understanding
Accelerating profitable business growth
Turning around poor category / brand performance
Strengthening brand equity
Engaging more effectively with Consumers
Driving sales performance at the point of sale
Winning the digital purchase
Improving and strengthening customer support
Flexible, tailored and effective consulting, facilitation and coaching support to accelerate your business performance and embed ways of working
Accelerating profitable business growth
Turning around poor category / brand performance
Strengthening brand equity
Engaging more effectively with Consumers
Driving sales performance at the point of sale
Winning the digital purchase
Improving and strengthening customer support
Flexible, tailored and effective consulting, facilitation and coaching support to accelerate your business performance and embed ways of working
Let's talk about how we can make your brands work harder for you
A shepherd through today’s digital realities.
Lead by Muhammad Khaliq.