Situation

The client was keen to understand the breadth of data/research that they had available to them compared to that that was available

Task

To audit current data / insight / research and to identify any key gaps

Actions

Big River Solutions gathered sample reports / data that the client currently had access to. Interviewed key stakeholders to understand perceived gaps and benefits if those gaps were closed

Results

Execution of insight based shopper marketing programmes.

Enhanced shopper metrics due to greater understanding