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We offer ‘off the shelf’ open courses available to all, or a tailored approach delivering for specific learning outcomes
Category Marketing
Development Programmes
- Category Marketing Foundation
- Category Marketing Practitioner
- Category Marketing Advanced
Modular Solutions
- Category Definition and Segmentation
- Market Definition and Segmentation
- Understanding Category Performance
- Developing Category Insights
- Developing a Category Vision
- Category Strategy
- Selling your Category Vision and Strategy
Brand Marketing
Development Programmes
- Brand Marketing Foundation
- Brand Marketing Practitioner
- Brand Marketing Advanced
Modular Solutions
- Branding in a Category Context
- Market Segmentation and Targeting
- Understanding Brand Performance
- Developing Brand Insights
- Developing Brand Vision
- Strategic Brand Development
- Delivering the Brand
Consumer Marketing
Development Programmes
- Consumer Marketing Foundation
- Consumer Marketing Practitioner
- ConsumerMarketing Advanced
Modular Solutions
- Understanding Consumers
- Targeting Consumers
- The Brands Consumer Proposition
- Engaging and Persuading Consumers
- Winning at the Point of Consumption
Shopper Marketing
Development Programmes
- Shopper Marketing Foundation
- Shopper Marketing Practitioner
- Shopper Marketing Advanced
Modular Solutions
- Understanding Shoppers
- Targeting Shoppers
- The Brands Shopper Proposition
- Persuasion at the Point of Purchase
- Winning at the Point of Sale
- Channel Management
- The Digital Shopper
Customer Marketing
Development Programmes
- Customer Marketing Foundation
- Customer Marketing Practitioner
- Customer Marketing Advanced
Modular Solutions
- Understanding Retail
- Understanding Customers
- Targeting Customers
- The Brands Customer Proposition
- Persuasion at the Point of Buying
- Key Account Management
- Field Sales Management
- Distributor Management
Foundation Skills
Development Programmes
- Conducting a market review
- Conducting a business review
- Identifying and solving commercial issues
- Analysis for understanding and insight
- Commercial Planning Skills
- Project Management Skills
- Developing Effective Recommendations
Modular Solutions
- Presentation Skills
- Commercial Selling Skills
- Commercial Negotiation Skills
- Storytelling
- Critical thinking
- Problem Solving
- Category Based Selling
