Thought Leadership - Sharing insights

The Rebalancing Resources Report 2018

A year on, we have reviewed and updated our report so that it reflects the current situation.

  • Has anything changed?
  • What needs to happen to encourage long term growth?
  • What is next for brands and categories?
  • In this report, we explore the ‘Why” and identify the ‘it’.


Our research confirms that over the last 10 years food manufacturing growth has resided in the red shopper marketing element. To find growth in the future, research confirms that clients must migrate to a more strategic position to encompass the blue category development element as well as the green shopper marketing element as shown in the report.


, , , , ,