Hindsight | Insight | Foresight | Create | Activate | Drive |

An industry leading expert in developing and applying shopper and retail insights; highly self-motivated with strong skills in intertwining qualitative and quantitative approaches (old and new) to create strong project designs. Respected by colleagues and clients alike for tenacity, rigour and an unfailing willingness to challenge norms in order to get the best result. A passionate advocate of the application of behavioural economics & cognitive science in research, and currently looking for part time / online courses to upskill in this area for professional purposes.

Founding Director, Tracer Ltd, previously, Director of Shoppercentric Ltd., and Global Director of Shopper & Channel Management at Research International Ltd.