Christine Edwards is one of a rare breed in category development and shopper marketing. She not only has the vision, experience and knowledge to know what will make a difference but is also a solutions-orientated pragmatist who ensures that each project is driven through to its conclusion, delivering value beyond expectation on every occasion.

With 25 years operating within leading global as well as local and European organisations, Christine has been part of the evolution of both category development and shopper marketing business practice. This enables her to create and implement solutions that are ground-breaking while remaining practical and effective, and that optimise business performance.

Her goal is to deliver real changes in culture and behaviour that enrich an organisation’s operations. She aims to leave a legacy where all those with whom she is involved are more capable, agile and focused and so better equipped to deal with the challenges that their business will experience.