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Voices...

It’s time to move beyond ‘Now’

Is it me or has business been hoarding its optimism as we wait for the political class to come to the rescue of the global consumer? If that is so, then when do we start to plan for the future? It’s widely acknowledged that local leaders are behind the start line still putting on their […]

There are no shortcuts to customer satisfaction

Last Sunday I was in a place that was rammed. It was heaving, the noise electric and the smell was one of adrenaline filled excitement…I wasn’t part of a football crowd having watched my team win, nor at a  rail station in a rush hour or even in a budget airline line having just been […]

Is shopper marketing strategy working?

Can a worldwide shopper marketing strategy change anything? Is shopper marketing working? With consumer good manufacturers and suppliers demanding more return from the investment, supermarkets are searching for reasons to deselect products to satisfy a declining consumer demand. How effective is your shopper marketing strategy? Products that are perceived to be outdated, expensive, trivial or […]