Getting the priorities right – category management / shopper marketing. Select the image for a simple 3 minute video that might change your horizons.
Category Management & Shopper Marketing Solutions
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How to build categories
How to change shopper behaviour
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How to create effective teams and organisations
How to understand shoppers
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Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
Following on from my recent article on the need to rebalance the resourcing of Category and Shopper Marketing, today I would like to look at the yellow box in detail – Category Management (a historical review of what has happened used to inform range selection and fixture led activation). In February I did my usual […]
Following the successful Category Management Basics workshop, Big River Solutions is delighted to offer you and your team the chance to benefit from a brand new course, Category Development – Practitioner. Are there members of your team who have good basic Category Management or Development skills who need to move on to the next level? […]