I had just graduated having spent 3 great years in Newcastle. I had landed my ideal job with Rank Xerox, (the UK arm of Xerox). Xerox was the company that invented the copier, the mouse and the desktop publishing software that made Apple. But the big bucks came from selling copiers. It was hard work, […]
Category Management & Shopper Marketing Solutions
Choose your area of interest
How to build categories
How to change shopper behaviour
How to build capabilities
How to create effective teams and organisations
How to understand shoppers
Rebalancing Resources. Explores the effectiveness of the category and shopper marketing discipline within the CPG sector (Release date - January 2020)
Introducing the BRSCx, a SaaS engineered enterprise platform developed to deliver category management and shopper marketing resources online.
Often the starting point to such work is a frank appraisal of the current situation and then the creation of a roadmap to upskill the organisation.
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Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
When do you review your business goals, objectives and practices? How often does a business ask “Do you really need to do that” or is it a fluffy exercise that to justify a report? If there is a belief we have too much data is it also true that we produce endless reports measuring detail […]
From Ecuador to a supermarket in Iceland, the answer is bananas are touched 33 times in over 8800kms begging the question, how authentic is that food label? Last week my daughter and I decided to attend “Food: Bigger than the plate” at the V&A museum in London. I have to say it wasn’t top of […]