The eight steps to mastering category management have been guiding our industry since the early 1980s, when Dr Brian Harris first coined the term We suggest that the time has come for category management to move with the times and evolve into ‘category development’. Category Development needs to be acknowledged as a new philosophy, where […]
Category Management & Shopper Marketing Solutions
How to build categories
How to change shopper behaviour
How to build capabilities
How to be the best
How to understand shoppers
How to be consistent
Big River Consulting
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Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
Paul Gordon - VP Strategy (Europe), Sales and Marketing, Coca-Cola Enterprises.