Today, I did what I always do on a Monday, I visited several supermarkets just to watch what’s going on. Maybe it was because I had chosen to visit local stores or maybe it was because I was more attentive than usual, but today I noticed the stores through different eyes. At Tesco’s, I noticed […]
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Category Management, Shopper Marketing and Commercial Solutions.
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Last Sunday I was in a place that was rammed. It was heaving, the noise electric and the smell was one of adrenaline filled excitement…I wasn’t part of a football crowd having watched my team win, nor at a rail station in a rush hour or even in a budget airline line having just been […]
Can a worldwide shopper marketing strategy change anything? Is shopper marketing working? With consumer good manufacturers and suppliers demanding more return from the investment, supermarkets are searching for reasons to deselect products to satisfy a declining consumer demand. How effective is your shopper marketing strategy? Products that are perceived to be outdated, expensive, trivial or […]