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Voices...

Defining Outcomes

Over the last few years due to market pressures /changes, CPG organisations have concentrated on making incremental gains (if they have been lucky), rather than driving for growth. They have been concentrated on short-term issues and delivering outputs that help today. We would like to challenge the way you think about your business. We would […]

Call me by my name

We all like to be called by our name. Our name is our identity, it’s who we are. It’s personal. Call me by my name and I will do more for you. My name is who I am. So why do we not know the name of our shoppers? Is the task too big? Do we not […]