Category Management & Shopper Marketing Solutions

Connecting the consumer, shopper and customer

Category Management
How to build categories
Shopper Marketing
How to change shopper behaviour
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How to understand shoppers
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Big River Consulting

Big River Consulting

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Rebalancing Category Management and Shopper Marketing – Part 2 – Category Management the yellow box

Following on from my recent article on the need to rebalance the resourcing of Category and Shopper Marketing, today I would like to look at the yellow box in detail  – Category Management (a historical review of what has happened used to inform range selection and fixture led activation). In February I did my usual […]

Category Management Basics

Following the successful Category Management Basics workshop, Big River Solutions is delighted to offer you and your team the chance to benefit from a brand new course, Category Development – Practitioner. Are there members of your team who have good basic Category Management or Development skills who need to move on to the next level? […]

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