Category Management & Shopper Marketing Solutions

Connecting the consumer, shopper and customer

Category Management
How to build categories
Shopper Marketing
How to change shopper behaviour
Academy
How to build capabilities
Consulting
How to be the best
Insights
How to understand shoppers
Omni channel
How to be consistent
Big River Solutions Consulting

Big River Consulting

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Big River Talent & Organisation

Big River Solutions Insights

Big River Insights

Big River Solutions Connect

Big River Technology

Trusted by brands ...who keep coming back for more

Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.

Paul Gordon - VP Strategy (Europe), Sales and Marketing, Coca-Cola Enterprises.

Our Voice

Rebalancing Category Management and Shopper Marketing – Part 4 – Shopper Marketing the green box

In the fourth and final article in our series, we consider the green box, which is strategic shopper marketing. Our premise is that over the last few years everything has become focused on ‘the now’, with little long term planning or priority given to longer term projects. This image identifies the four key activity areas […]

Rebalancing Category Management and Shopper Marketing – Part 3 – Price Promotions the red box

In the third article in this series, Christine Edwards MD of Big River Solutions turns the spotlight on the red box* (price promotions), which is all about what is happening ‘now’. Since we first published our diagram in August last year, it would appear that the emphasis is starting to shift away from the red […]

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