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Voices...

Call me by my name

We all like to be called by our name. Our name is our identity, it’s who we are. It’s personal. Call me by my name and I will do more for you. My name is who I am. So why do we not know the name of our shoppers? Is the task too big? Do we not […]

Oprah for President

Category management and shopper marketing – connecting with the right audience. At the recent Golden Globe awards, Oprah gave a barnstorming speech. I like Oprah who I find is always impressive. Who doesn’t love her backstory and who can’t help but admire and applaud her success? As she sat down to tumultuous applause, the TV […]

The New Artisanal Economy

Yesterday (12th Feb 2018), the Sunday Times ran an article, confirming that Tesco’s had a plan to compete directly with Lidl and Aldi. Today, Bloomberg published data identifying the UK as the front line in the global grocery war. Category management and shopper marketing will have its part to play. According to Bloomberg (13th Feb […]