In the fourth and final article in our series, we consider the green box, which is strategic shopper marketing. Our premise is that over the last few years everything has become focused on ‘the now’, with little long term planning or priority given to longer term projects. This image identifies the four key activity areas […]
Category Management & Shopper Marketing Solutions
How to build categories
How to change shopper behaviour
How to build capabilities
How to be the best
How to understand shoppers
How to be consistent
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Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
In the third article in this series, Christine Edwards MD of Big River Solutions turns the spotlight on the red box* (price promotions), which is all about what is happening ‘now’. Since we first published our diagram in August last year, it would appear that the emphasis is starting to shift away from the red […]
Getting the priorities right – category management / shopper marketing. Select the image for a simple 3 minute video that might change your horizons.