Category Management & Shopper Marketing Solutions

Connecting the consumer, shopper and customer

Category Management
How to build categories
Shopper Marketing
How to change shopper behaviour
How to build capabilities
How to be the best
How to understand shoppers
Omni channel
How to be consistent
Big River Consulting

Big River Consulting

Talent & Organisation Copy

Big River Talent & Organisation

Big River Insights Copy

Big River Insights

Internet of Things

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Our Voice

Rebalancing Category Management and Shopper Marketing – Part 2 – Category Management the yellow box

Following on from my recent article on the need to rebalance the resourcing of Category and Shopper Marketing, today I would like to look at the yellow box in detail  – Category Management (a historical review of what has happened used to inform range selection and fixture led activation). In February I did my usual […]

Category Management Basics

Following the successful Category Management Basics workshop, Big River Solutions is delighted to offer you and your team the chance to benefit from a brand new course, Category Development – Practitioner. Are there members of your team who have good basic Category Management or Development skills who need to move on to the next level? […]