There is an emerging behaviour with CPG clients known as WTF. This starts with OMG, having left LOL a long time ago. We often get a call after WTF when the client asks us to help them to fix the work that hasn’t delivered what they expected. Smart companies know that buyers remorse is a […]
Category Management & Shopper Marketing Solutions
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Rebalancing Resources. Explores the effectiveness of the category and shopper marketing discipline within the CPG sector (Release date - January 2020)
Introducing the BRSCx, a SaaS engineered enterprise platform developed to deliver category management and shopper marketing resources online.
Often the starting point to such work is a frank appraisal of the current situation and then the creation of a roadmap to upskill the organisation.
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Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
In recent months I have noticed the number of new packaging designs for CPG products that focuses on style over substance. This isn’t a new phenomenon, but what is telling is the lack of connection between the product in the box and message outside the box. What strikes me most about packaging design today is […]