Category Management & Shopper Marketing Solutions

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Category Management
How to build categories
Shopper Marketing
How to change shopper behaviour
How to build capabilities
People red
How to create effective teams and organisations
How to understand shoppers

Rebalancing Resources

My Post (23)

Rebalancing Resources. Explores the effectiveness of the category and shopper marketing discipline within the CPG sector (Release date - January 2020)

Subscription Services

Commercial Competencies

Introducing the BRSCx, a SaaS engineered enterprise platform developed to deliver category management and shopper marketing resources online.

Health Checks

Health Checks 200

Often the starting point to such work is a frank appraisal of the current situation and then the creation of a roadmap to upskill the organisation.

Trusted by brands... who keep coming back for more

Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.

Paul Gordon - VP Strategy (Europe), Sales and Marketing, Coca-Cola Enterprises.
25Category Captaincies delivered
2000Delegates trained
50Category Visions

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Our Voice

There is an emerging behaviour known as WTF.

There is an emerging behaviour with CPG clients known as WTF. This starts with OMG, having left LOL a long time ago. We often get a call after WTF when the client asks us to help them to fix the work that hasn’t delivered what they expected. Smart companies know that buyers remorse is a […]

Packaging has to communicate in a heartbeat.

In recent months I have noticed the number of new packaging designs for CPG products that focuses on style over substance. This isn’t a new phenomenon, but what is telling is the lack of connection between the product in the box and message outside the box. What strikes me most about packaging design today is […]