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Rebalancing Resources. Explores the effectiveness of the category and shopper marketing discipline within the CPG sector (Release date - January 2020)
Introducing the BRSCx, a SaaS engineered enterprise platform developed to deliver category management and shopper marketing resources online.
Often the starting point to such work is a frank appraisal of the current situation and then the creation of a roadmap to upskill the organisation.
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Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
In recent years we have seen a shift by CPGs to deliver today, without a strategic view on how to deliver tomorrow. Resources have been redistributed to support this with less priority being given to driving category growth. In the last few months this seems to be changing with more conversations being had with CPGs […]
In March this year Forbes published an article by Robert C Walcott (Clinical Professor of Innovation and Entrepreneurship at the Kellogg School of Management) which explored the trials and tribulations experience by Kraft Heinz under the leadership of 3G. In the article Walcott confirmed what many in the industry had long suspected that by focusing […]