Society’s increased awareness of environmental, political and ethical issues will define brand success. A generation is entering the market who have only experienced austerity, gay marriage and smartphones. Will your values allow you to win in 2019?
Category Management & Shopper Marketing Solutions
How to build categories
How to change shopper behaviour
How to build capabilities
How to be the best
How to understand shoppers
How to be consistent
Big River Consulting
Big River Talent & Organisation
Big River Insights
Big River Technology
Trusted by brands ...who keep coming back for more
Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
As shoppers do more of their shopping online, the e-commerce channel needs to keep up with the changing demands of shoppers and evolving channel capabilities. Many suppliers have become very adept at delivering category management initiatives for bricks and mortar stores. Unfortunately, when it comes to online or e-commerce, this can be an afterthought. The […]
A year on, we have reviewed and updated our report so that it reflects the current situation. Has anything changed? What needs to happen to encourage long term growth? What is next for brands and categories? In this report, we explore the ‘Why” and identify the ‘it’. Our research confirms that over the last […]