Over the last few years due to market pressures /changes, CPG organisations have concentrated on making incremental gains (if they have been lucky), rather than driving for growth. They have been concentrated on short-term issues and delivering outputs that help today. We would like to challenge the way you think about your business. We would […]
Welcome to Big River Solutions
A global management consultancy specialising in
Category Management, Shopper Marketing and Commercial Solutions.
When fresh thinking is needed...
Upskill individuals and teams
Trusted by the world's leading brands... who keep coming back for more
You’ve heard the saying less is more, never has this been truer than when deciding on the size of a range and the choice available to the shopper. For most companies this is counter-intuitive, believing that a large range will mean that they will achieve more sales, but research has proven that this is not […]
I am delighted to confirm that Neill Arnold will be working with Big River Solutions. Based in Auckland New Zealand, Neill will help shape our continued growth into Australia and New Zealand. With a wealth of Category and Shopper experience gained at Griffin’s Food Company, GlaxoSmithKline, Goodman Fielder and Lion Nathan, Neill will be a […]