Peer to peer fun learning. How Fitbit was the catalyst that developed all these consumer markets and with it a tone of data Google wanted. If you make learning fun, the lessons stick. At least that’s the principle of fun theory. Google ‘fun theory’ and you’ll find Volkswagen top of the list. Why? Because they […]
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How to build categories
How to change shopper behaviour
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How to create effective teams and organisations
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Rebalancing Resources. Explores the effectiveness of the category and shopper marketing discipline within the CPG sector (Release date - January 2020)
Introducing the BRSCx, a SaaS engineered enterprise platform developed to deliver category management and shopper marketing resources online.
Often the starting point to such work is a frank appraisal of the current situation and then the creation of a roadmap to upskill the organisation.
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Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
Introducing the BRS5N1, a SaaS Cx engineered enterprise platform developed to deliver category management and shopper marketing resources online. The BRS5N1 is a peer to peer eco-system enabling project teams to access pre-authorised Big River Solutions output. The BRS5N1 is designed to increase access and hence expedited team decision making whilst empowering the team to […]
There is an emerging behaviour with CPG clients known as WTF. This starts with OMG, having left LOL a long time ago. We often get a call after WTF when the client asks us to help them to fix the work that hasn’t delivered what they expected. Smart companies know that buyers remorse is a […]