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Rebalancing Resources

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Rebalancing Resources. Explores the effectiveness of the category and shopper marketing discipline within the CPG sector (Release date - January 2020)

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Commercial Competencies

Introducing the BRSCx, a SaaS engineered enterprise platform developed to deliver category management and shopper marketing resources online.

Health Checks

Health Checks 200

Often the starting point to such work is a frank appraisal of the current situation and then the creation of a roadmap to upskill the organisation.

Trusted by brands... who keep coming back for more

Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.

Paul Gordon - VP Strategy (Europe), Sales and Marketing, Coca-Cola Enterprises.
25Category Captaincies delivered
2000Delegates trained
22countries
50Category Visions
250Workshops
15Industries

Our Voice

How do Category Management, Shopper Marketing and Promotional Marketing fit together?

Marrying Category Management, Shopper Marketing and Promotional Marketing is the key to optimising brand and category success, argues David Edwards of Big River Solutions. Let’s liken marketing to putting up a tent. The job is easier when every person in the construction team knows what the end goal should look like if all individuals involved […]

Defining the Difference between Category Management and Category Development

The eight steps to mastering category management have been guiding our industry since the early 1980s, when Dr Brian Harris first coined the term We suggest that the time has come for category management to move with the times and evolve into ‘category development’. Category Development needs to be acknowledged as a new philosophy, where […]

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