Category Management & Shopper Marketing Solutions

Choose your area of interest

Category Management
How to build categories
Shopper Marketing
How to change shopper behaviour
How to build capabilities
People red
How to create effective teams and organisations
How to understand shoppers

Rebalancing Resources

My Post (23)

Rebalancing Resources. Explores the effectiveness of the category and shopper marketing discipline within the CPG sector (Release date - January 2020)

Subscription Services

Commercial Competencies

Introducing the BRSCx, a SaaS engineered enterprise platform developed to deliver category management and shopper marketing resources online.

Health Checks

Health Checks 200

Often the starting point to such work is a frank appraisal of the current situation and then the creation of a roadmap to upskill the organisation.

Trusted by brands... who keep coming back for more

Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.

Paul Gordon - VP Strategy (Europe), Sales and Marketing, Coca-Cola Enterprises.
25Category Captaincies delivered
2000Delegates trained
50Category Visions

Promotional video

Our Voice

Rebalancing Category Management and Shopper Marketing – Part 3 – Price Promotions the red box

In the third article in this series, Christine Edwards MD of Big River Solutions turns the spotlight on the red box* (price promotions), which is all about what is happening ‘now’. Since we first published our diagram in August last year, it would appear that the emphasis is starting to shift away from the red […]

Rebalancing Category Management and Shopper Marketing – Part 2 – Category Management the yellow box

Following on from my recent article on the need to rebalance the resourcing of Category and Shopper Marketing, today I would like to look at the yellow box in detail  – Category Management (a historical review of what has happened used to inform range selection and fixture led activation). In February I did my usual […]