In the first article in our series, we consider the blue sector, which is Category Development. To quote Henry Ford – “If you always do what you’ve always done, you’ll always get what you’ve always got.” This is a quote I love and for me highlights the output from category management. To quote our website […]
Choose your area of interest
How to build categories
How to change shopper behaviour
How to build capabilities
How to create effective teams and organisations
How to understand shoppers
Rebalancing Resources. Explores the effectiveness of the category and shopper marketing discipline within the CPG sector (Release date - January 2020)
Introducing the BRSCx, a SaaS engineered enterprise platform developed to deliver category management and shopper marketing resources online.
Often the starting point to such work is a frank appraisal of the current situation and then the creation of a roadmap to upskill the organisation.
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Big River Solutions have repeatedly proved to be the perfect partner when challenged with maintaining a category leadership position is a dynamic segment, impacted by rapid changes in consumer tastes and competitive actions.
In the fourth and final article in our series, we consider the green box, which is strategic shopper marketing. Our premise is that over the last few years everything has become focused on ‘the now’, with little long term planning or priority given to longer term projects. This image identifies the four key activity areas […]
In the third article in this series, Christine Edwards MD of Big River Solutions turns the spotlight on the red box* (price promotions), which is all about what is happening ‘now’. Since we first published our diagram in August last year, it would appear that the emphasis is starting to shift away from the red […]