The Big River Ambition
“Growing categories and changing shopper behaviour”
That’s a big ambition, isn’t it? Every day we continuously contribute towards this goal.
When we started Big River Solutions back in 2004 we had an idea, a phone, and a well-thumbed contact list. We added 20 years of FMCG sales, category management, and shopper marketing experience and took our first steps.
We had a vision back then. We understood that for brands to be successful they had to demonstrate connected thinking between the consumer, the shopper and the customer. Today the brand has to work just as hard in emotionally engaging with the consumer, anticipating shopper behaviour and future proofing the category for the customer. In 2004 we saw that those brands with a clear vision of their future increased performance in-store.
A handful of global brands liked what we were saying and our journey began.
Today nothing has changed. Our ‘big ambition’ is at the heart of everything we do and we still work with those global brands who were with us, at the start. We continue to add new brands to our family / or portfolio as we grow and expand our services and geography.