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Our Story

Our Story

Christine Edwards

In 2004, Christine Edwards swapped her executive desk for the kitchen table and created Big River Solutions.

It was a time when technology and the recession were creating a perfect storm in terms of changing shopper behaviour and expectations. Christine saw that the world of FMCG business was struggling to find a way through this maelstrom to survive and thrive and knew she could help provide the way forward.

Christine has decades of experience operating as a key player in the evolution of category management and shopper marketing. She was – and remains – equipped with the expertise to provide practical solutions that enable businesses to enhance their brand positioning and so boost sales and profitability.

Fast forward to today, and Big River now comprises a team of 16 experts, each hand-picked to enable us to provide creative and practical solutions in the fields of Shopper Marketing and Category Development. Each selected to enable us to build the long-term client relationships for which we have become renowned. Each chosen to ensure we can provide the perfect team for every individual project. And each committed to exceeding expectations wherever we work.

Big River now has a stable of FMCG clients, large and less so, operating in the UK, Europe and/or globally. They include everyday brands such as Coca-Cola Enterprises and Diageo and other niche names including Twinings, Skull Candy, Polycell and KP Snacks.