Situation

The client needed to identify growth platforms for the business and create a compelling story to increase their influence with their customers

Task

To work with a cross functional client team to develop an engaging and actionable Category Vision and Strategy. This work to be replicated across a defined set of business units. To identify Category Growth Drivers, create an overall Vision statement, identify behaviour changes, identify strategies and broad tactics

Actions

The project was delivered through a combination of off-line work and co-creation workshops In addition, we ran co-creation workshops with customers, to allow our client and their customers to align behind key growth opportunities and create strategies and tactics to deliver

Results

Repositioned supplier with customers as thought leaders

Buy in achieved of the Category Vision from customers which led to improved uptake of initiatives

Distribution gains were made

NPD was launched successfully and distribution targets hit