CPG News

Online shopping and Brexit uncertainty blamed for closures including BonmarchéRetailers have axed 85,000 jobs in the past year as weak consumer demand, rising costs and the switch to online shopping, exacerbated by Brexit uncertainty, have put businesses under increasing pressure.The job losses in the UK’s biggest private employment sector –... Read more
Source: The Guardian
Mistakes – everyone makes them and retailers and brands are no different. But what happens when they do? In many cases, the response and/or reaction to the mistake is just as, if not more, important than the mistake itself. Mintel recently examined a brand that has been in the news... Read more
Source: Mintel
Destination Maternity filed for bankruptcy protection on Monday, with plans to shutter 183 stores in its markets in the US, Canada, and Puerto Rico.  As the largest global maternity company, Destination Maternity operates three brands specializing in clothing for expectant and mothers including its namesake Destination Maternity, Motherhood Maternity, and... Read more
Popeyes is relaunching its popular chicken sandwich in about 150 franchise-owned Popeyes locations beginning in early November, Bloomberg first reported on Wednesday. The restaurants will reportedly hire an additional 400 employees to manage the expected demand and could designate up to two people per store to make the coveted menu... Read more
Droga5 has made a flurry of promotions at its New York office, some of which signal future expansion for the agency, which was acquired by Accenture Interactive earlier this year. Neil Heymann, who stepped into the chief creative officer role last year after Droga5 fired Ted Royer amid reports of... Read more
Source: Adweek
Taras Wayner, the creative leader who may be best known for his contributions to R/GA's "Love Has No Labels," is joining Wunderman Thompson as the agency's chief creative officer in North America. Wayner is departing Saatchi & Saatchi New York, where he was in the same role for a little... Read more
Source: Adweek
Old Spice has started a multimedia war. Although that may sound a touch dramatic, we're not sure what else you'd call a series of pointed attacks, cleverly cloaked in a campaign called "Sweat Defense." And the target, NFL linebacker Montez Sweat, appears to have done little more than have a... Read more
Source: Adweek
In early October, Italian designer Antonio Vietri debuted what might be the world's most expensive shoe — the "Moon Star Shoes," worth nearly $20 million, reported Sophie Prideaux for The National. The Moon Star Shoes are fashioned out of a solid gold heel, 30 carats of diamonds, and a piece... Read more
Beyond Meat shares fell as much as 8% Wednesday after competitors Impossible Foods and Kellogg's Morningstar Farms scored wins.  That pushed Beyond's share price below $100 for the first time since June.  Investors are also likely skittish ahead of the company's third quarter earnings release and lockup period expiration next... Read more
LinkedIn revamped The Daily Rundown, its morning update in which editors at the professional network curate professional news, trends and career tips. Senior product manager for news Sneha Keshwani said in a blog post that members can now click on one of the headlines in The Daily Rundown to see... Read more
Source: Adweek
VSCO girls' dewy, fresh-faced aesthetic could be driving a slowdown in makeup sales growth. VSCO girls are widely known for their love of Hydro Flasks, scrunchie hair ties, and the VSCO photo-editing app. They also favor hydrating facial sprays, creams, and neutral lip balms over traditional makeup, such as foundation,... Read more
Amazon Polly turns text into lifelike speech. In July 2019, AWS launched eight US English and three UK English voices in Neural Text-to-Speech (NTTS) technology, which delivers ground-breaking improvements in speech quality through a new machine learning approach. Polly is now adding the first non-English NTTS voices, in US Spanish... Read more
Source: Amazon AI
Pew Research Center found in April that the top 10% of U.S. Twitter users in terms of activity were responsible for 80% of tweets created in the country, and on Wednesday, the think tank revealed that the ratio is even more skewed when it comes to tweets about national politics.... Read more
Source: Adweek
Nike CEO Mark Parker is stepping down from his role and will be replaced by former eBay chief executive John Donahoe in January, the company announced Tuesday. Some analysts expressed initial confusion as to why Nike didn't promote from within its ranks, yet many praised Donahoe's experience leading digital businesses... Read more
Nike announced on Tuesday that its longtime CEO Mark Parker would be stepping down from his role as chief executive in January. Parker, who will become executive chairman of the board of directors, is set to be replaced by tech veteran and former eBay CEO John Donahoe.  The new leadership... Read more