Thought Leadership – Sharing Insights

November 30, 2017

Creating a Capability Framework

A major part of what makes your business unique are its capabilities.  They define your customers’ value and they distinguish you from your competitive set. If you are able to offer something that is unique, your customers will choose you to help them develop the category in their business. A capability framework is an important […]

November 26, 2017

Project Management – the unsung hero

We define project management as the planning, organisation and then management of the resources required to complete a specific task. Projects are different to business-as-usual activities. They require people to come together temporarily to focus on specific project objectives. This group of people may be recruited from disparate parts of the business and may be at very different levels […]

November 15, 2017

Choice overload in category management – less is more

You’ve heard the saying less is more, never has this been truer than when deciding on the size of a range and the choice available to the shopper. For most companies this is counter-intuitive, believing that a large range will mean that they will achieve more sales, but research has proven that this is not […]

October 24, 2017

Category Vision: Keeping it Relevant

How can one phrase mean so many different things to different people? What’s the phrase? Well, it is that much-bandied phrase Category Vision. Recently we were approached by a client and asked to submit a proposal for a category vision project. Our proposal confirmed that the project required a consolidation of trends from a consumer, […]