Articles

February 15, 2018

Know the shopper

Regular readers will know that we place a high premium connecting the consumer, shopper and client to create a category environment that delivers optimal performs. At the heart of this approach is the need for each party to the get the basics right. With the right range and store format in place to address the […]

February 14, 2018

Call me by my name

We all like to be called by our name. Our name is our identity, it’s who we are. It’s personal. Call me by my name and I will do more for you. My name is who I am. So why do we not know the name of our shoppers? Is the task too big? Do we not […]

February 12, 2018

Oprah for President

At the recent Golden Globe awards, Oprah gave a barnstorming speech. I like Oprah who I find is always impressive. Who doesn’t love her backstory and who can’t help but admire and applaud her success? As she sat down to tumultuous applause, the TV audience were asking themselves ‘was this Oprah’s bid for President?’. I […]

February 12, 2018

The New Artisanal Economy

Yesterday (12th Feb 2018), the Sunday Times ran an article, confirming that Tesco’s had a plan to compete directly with Lidl and Aldi. Today, Bloomberg published data identifying the UK as the front line in the global grocery war. According to Bloomberg (13th Feb 2018) “With 18 percent of retail sales taking place online in […]