Applying ‘now’ to the future

Applying 'now' to the future

In the 4th industrial revolution selling the right solution to the right shopper will be key. As food manufacturers, customers and shoppers search for what they want and need, has the time come to re-evaluate what is possible.

With the emergence of  AI, IoT and robots are set to be the backbone of all industry sectors, not just FMCG/CPG. Predicted innovations include driverless cars, trains and planes. Those in the legal profession financial services will feel the pinch as well blue collar trades. Which all seems a little far fetched doesn’t it. But maybe not. Post Brexit somethings got to change.

Is it a truism that the value of any product or service has a shorter shelf life in today’s economy as consumers become more sophisticated?

Today the consumer intuitively knows what is a good deal and when an interesting proposition has limited value.  As a consequence product life cycles are becoming shorter with the buyers experience moving from ‘Must have’ through ‘Got that’ to ‘What’s new’ much faster. This in turn adds increasing demand on time and response.

For many years reports have been published indicating that customers are now more ‘market and product savvy’ than at any time over the last fifty years.

Fresh thinking…two common words …that together sets a big expectation.

These are two simple words that can make a difference, that can shape our success, that embodies the authenticity of what we, at Big River believe and do…

Everyone has their own version of it. Everyone says they know what it is, that their company is the best at it or their team invented it. And that is great.

But there are three key behaviours that wrap themselves around those two clear words that define who we are. To us all, at Big River Solutions we know that  “Fresh thinking” depends on the three behaviours of  “trust”, “collaboration” and “transparency”.

Want to come along on that journey with us? Want us to support you? Do you want to make a difference?… then let us help you.


February 15, 2018

Know the shopper

Regular readers will know that we place a high premium connecting the consumer, shopper and client to create a category environment that delivers optimal performs. At the heart of this approach is the need for each party to the get the basics right. With the right range and store format in place to address the […]

February 14, 2018

Call me by my name

We all like to be called by our name. Our name is our identity, it’s who we are. It’s personal. Call me by my name and I will do more for you. My name is who I am. So why do we not know the name of our shoppers? Is the task too big? Do we not […]

February 12, 2018

Oprah for President

At the recent Golden Globe awards, Oprah gave a barnstorming speech. I like Oprah who I find is always impressive. Who doesn’t love her backstory and who can’t help but admire and applaud her success? As she sat down to tumultuous applause, the TV audience were asking themselves ‘was this Oprah’s bid for President?’. I […]

February 12, 2018

The New Artisanal Economy

Yesterday (12th Feb 2018), the Sunday Times ran an article, confirming that Tesco’s had a plan to compete directly with Lidl and Aldi. Today, Bloomberg published data identifying the UK as the front line in the global grocery war. According to Bloomberg (13th Feb 2018) “With 18 percent of retail sales taking place online in […]

January 22, 2018

Whose world is Tupac changing today?

It’s 05:50 on a Saturday morning in January 2018. Dawn is rising. I turn on Spotify and I trawl through Google. Tupac, Amber, Dr Dre and 50 Cent are in my ears as I review this week’s meetings and conversations I had, checking meaning and understanding. Tupac gives me the theme for today’s article, In […]

October 3, 2017

The 4th Industrial Revolution

In the 4th industrial revolution selling the right solution to the right shopper will be key. As food manufacturers, customers and shoppers search for what they want and need, has the time come to re-evaluate what is possible? For the shopper the term omnichannel doesn’t exist and here is why: Shoppers buy for the occasion […]

October 3, 2017

Click and collect: The underdogs friend?

We Brits love supporting the underdog… but we love competition as well so is click and collect the answer? This morning I am being driven to our offices in Marlow, which gives me a great opportunity to catch up on my LinkedIn posts. One post by Stewart Samuel stands out about click and collect. Now […]

July 27, 2016

The European Union – the story so far

In 1957, The Treaty of Rome was signed by Belgium, France, Italy, Luxembourg, West Germany and the Netherlands. Its aim was to reconstruct the economies of the European continent, prevent future war in Europe and ensure lasting peace by creating the European Economic Community (EEC) or ‘Common Market’. Fundamentally the six foundling countries agreed to […]

July 27, 2016

BREXIT – a one month perspective

The topic of Brexit remains highly emotive, with Remainers’ discontent still widespread Figures released today (26 July 2016) by Kantar Worldpanel defy the gloom-mongers and give reason not to embrace negativity. The 12 weeks to 17 July show slow growth in the supermarket grocery sector with sales up 0.1 per cent compared to the same […]

July 17, 2016

How Millennials created a Brexit world

In today’s Brexit world, Millennials (Generation Y) are questioning not only the political order they grew up in, but the social and commercial frameworks their parents forged for them. Generation Y has grown up with the high hopes of their parents, added to the expectations of an elite political class. In addition, Generation Y defined […]

The Big Plan

David Edwards

David is responsible for strategic direction and growth. Building a business based on the core principles of financial robustness, excellent client delivery and operational integrity, David has ensured the business has remained on track despite the economic headwinds experienced over recent years.

Having spent 25 years developing business units for many IT and Telecoms companies, David is uniquely placed to develop Big River Solutions as a broader solutions and services provider. Prior to joining Big River Solutions, David’s assignments have taken him to North America, EMEA, The Nordics, Africa and India where he has developed a pragmatism that crosses cultures, and a leadership style that clearly defines the direction of travel for Big River.

David is responsible for partner alliances, developing overseas operations and portfolio development. David has a profound belief that developing collaborative relationships with partners is one of the important routes to success.

Developing sales stories, providing training solutions or delivering for the future is all part of what we do.

By embedding existing technology platforms, we help improve decision-making and ROI. Understanding capabilities and mapping against best in class and best practice, we can shape a roadmap for enhanced execution and increased client growth.

 The ‘big plan’ is compelling, performance driven and results orientated.

food manufacturing