Regular readers will know that we place a high premium connecting the consumer, shopper and client to create a category environment that delivers optimal performs. At the heart of this approach is the need for each party to the get the basics right. With the right range and store format in place to address the […]
In the 4th industrial revolution selling the right solution to the right shopper will be key. As food manufacturers, customers and shoppers search for what they want and need, has the time come to re-evaluate what is possible.
With the emergence of AI, IoT and robots are set to be the backbone of all industry sectors, not just FMCG/CPG. Predicted innovations include driverless cars, trains and planes. Those in the legal profession financial services will feel the pinch as well blue collar trades. Which all seems a little far fetched doesn’t it. But maybe not. Post Brexit somethings got to change.