Shopper Marketing

Shopper Marketing:
Great execution should delight the shopper

Shopper Copy (1)

At Big River Solutions we recognise that Shopper Marketing has become a dynamic and ever-changing topic for forward-thinking brands, who are seeking long-term brand growth

Putting shoppers at the centre of your marketing plans means customising their whole shopping experience. It requires an understanding of shopper motivation along the path of purchase, from sofa to shelf, anticipating what will delight them each and every step of the way. It moves you to a position of power, where you understand what your shoppers want before they do – and then enables you to provide a solution that creates new habits and generates real brand loyalty.

Good Shopper Marketing should delight your shoppers. Understanding who they are and what their needs are, and putting these insights at the heart of your activation plans, will change shopper behaviour and ensure that your brand is ahead of the pack.

Rebalancing Resources

This is a selection of the areas we can assist you in:

Strategic Shopper Marketing

  • Design your approach to shopper marketing, embed it and make it live
  • Support “insights creation” via shopper research/ongoing analytics
  • Create shopper strategies
  • Create a channel based Look of Success
  • Assess current capabilities and design a roadmap for future improvement
  • Train shopper marketing skills – from basic to practitioner
  • Create and embed a shopper marketing team, recruit and put in place processes and tools
  • Embed shopper marketing in your organisation
  • Up-skill your team through coaching, mentoring or onsite support
  • Review organisation design and alignment
  • Design your approach to digital

Tactical Shopper Marketing

  • Assist in annual planning
  • Create a mechanism to help you understand the ROI of activities
  • Resource the team (via interim or search).
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Articles

It’s all about people and their behaviour – A collaborative thought piece by Big River Solutions & Shoppercentric

The retail sector is undergoing a huge change, with significant implications on retailers, brands and service suppliers such as design and marketing agencies. The nature of retailing has changed, with the stellar growth in online shopping, and the opportunities that digital developments are opening up. To re-invigorate bricks & mortar stores traditional retailers are branching […]

Shopper Missions – A collaborative thought piece By Big River Solutions & Shoppercentric

For a long time now missions have been a core part of the category management / shopper marketing language. Identifying which missions are important in which channels, allows brands and retailers to flex their offering and target specific shoppers on key missions. But, shopping has changed considerably in recent years as channels have multiplied and […]

Evolve or Fail – the importance of delivery options for shoppers

Price wars and discounting have reached floor level. Shoppers are proving impervious to promotions. But there are still some options that can enable a retailer to stand out – and creative delivery choices is one of them. A new E-consultancy Multichannel Retail Survey found that 50 percent of respondents had abandoned a purchase online due to […]