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OmniChannel

OmniChannel:
A consistent approach for all points of contact

Omni Channel

Our approach...

As the consumer market evolves and as the points of contact/interruption increases for shoppers, suppliers should ensure that they have a consistent approach to all channels.

This will create a consistent brand experience.

Big River Solutions can help you define and design your approach to digital / e commerce, improve capabilities and maximise returns from activities. Working in Category Development/ Category Management and Shopper Marketing, we can help you define your strategy, create plans, implement them and embed new processes and practices.

Omnichannel

Solutions...

This is a selection of the areas we can assist you in:

Category Development / Management...

  • e-Commerce strategy – defining and developing a strategy with regard to Category Management and your online presence
  • digital shelf –  creating guidelines for online execution of category management to ensure consistency with category management experienced in physical stores
  • capabilities – defining capabilities and creating a road map – good to great
e commerce enable

Solutions...

This is a selection of the areas we can assist you in:

Shopper Marketing...

  • e-Commerce strategy – defining and developing a strategy with regard to Shopper Marketing and your online presence
  • digital activation –  defining strategy and process used to develop activation plans
  • capabilities – defining capabilities and creating a road map – good to great

Portfolio...

Our portfolio - Project Management
Our portfolio - Interim Resources
Our portfolio - Commercial Capabilities

Voices...

May 11, 2018

Defining Outcomes

Over the last few years due to market pressures /changes, CPG organisations have concentrated on making incremental gains (if they have been lucky), rather than driving for growth. They have been concentrated on short-term issues and delivering outputs that help today. We would like to challenge the way you think about your business. We would […]

February 23, 2018

Who is a Category Captain

In this article we look at the 10 attributes need to become a category captain. Are you a good listener? Is your leadership team asking you to become a Category Captain? Is your customer offering you ‘category captaincy’? Let’s see what you have to do to become a Category Captain. What does a great Category […]

January 9, 2018

It’s all about people and their behaviour – A collaborative thought piece by Big River Solutions & Shoppercentric

This article focuses on behaviour change as category management and shopper marketing takes centre stage. The retail sector is undergoing a huge change, with significant implications on retailers, brands and service suppliers such as design and marketing agencies. The nature of retailing has changed, with the stellar growth in online shopping, and the opportunities that […]