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OmniChannel

OmniChannel:
A consistent approach for all points of contact

Omni Channel

Our approach...

As the consumer market evolves and as the points of contact/interruption increases for shoppers, suppliers should ensure that they have a consistent approach to all channels.

This will create a consistent brand experience.

Big River Solutions can help you define and design your approach to digital / e commerce, improve capabilities and maximise returns from activities. Working in Category Development/ Category Management and Shopper Marketing, we can help you define your strategy, create plans, implement them and embed new processes and practices.

Omnichannel

Solutions...

This is a selection of the areas we can assist you in:

Category Development / Management...

  • e-Commerce strategy – defining and developing a strategy with regard to Category Management and your online presence
  • digital shelf –  creating guidelines for online execution of category management to ensure consistency with category management experienced in physical stores
  • capabilities – defining capabilities and creating a road map – good to great
e commerce enable

Solutions...

This is a selection of the areas we can assist you in:

Shopper Marketing...

  • e-Commerce strategy – defining and developing a strategy with regard to Shopper Marketing and your online presence
  • digital activation –  defining strategy and process used to develop activation plans
  • capabilities – defining capabilities and creating a road map – good to great

Portfolio...

Our portfolio - Project Management
Our portfolio - Interim Resources
Our portfolio - Commercial Capabilities

Voices...

June 13, 2018

Shopper Marketing based social selling for brands

Sometimes we forget that the hard yards count for something. Yesterday I received an unexpected email from Tim Hughes who along with Adam Gray and Alexander Low are part of Digital Leadership Associates. This team are at the forefront of social selling globally. Tim’s email asked me to review an article he had written based […]

June 5, 2018

The Rebalancing Resources Report 2018

A year on, we have reviewed and updated our report so that it reflects the current situation. Has anything changed? What needs to happen to encourage long term growth? What is next for brands and categories? In this report, we explore the ‘Why” and identify the ‘it’. Our research confirms that over the last 10 […]

May 31, 2018

The importance of Category Management.

Back to our series on ‘Back to Basics’, let’s look at why category management became such an important discipline. As retailer power increased due to the consolidation of outlets, shopper’s loyalty became even more important. Customers developed loyalty programmes as a way of encouraging loyalty and they looked to suppliers to develop thought leadership, (as […]