Over the last few years due to market pressures /changes, CPG organisations have concentrated on making incremental gains (if they have been lucky), rather than driving for growth. They have been concentrated on short-term issues and delivering outputs that help today. We would like to challenge the way you think about your business. We would […]
As the consumer market evolves and as the points of contact/interruption increases for shoppers, suppliers should ensure that they have a consistent approach to all channels.
This will create a consistent brand experience.
Big River Solutions can help you define and design your approach to digital / e commerce, improve capabilities and maximise returns from activities. Working in Category Development/ Category Management and Shopper Marketing, we can help you define your strategy, create plans, implement them and embed new processes and practices.