T:+44 1189 326 875

OmniChannel

A consistent approach for all points of contact

Omni Channel

Our approach...

As the consumer market evolves and as the points of contact/interruption increases for shoppers, suppliers should ensure that they have a consistent approach to all channels.

This will create a consistent brand experience.

Big River Solutions can help you define and design your approach to digital / e-commerce, improve capabilities and maximise returns from activities. Working in Category Development/ Category Management and Shopper Marketing, we can help you define your strategy, create plans, implement them and embed new processes and practices.

Omnichannel

Solutions...

This is a selection of the areas we can assist you in:

Category Development / Management...

  • e-Commerce strategy – defining and developing a strategy with regard to Category Management and your online presence
  • digital shelf –  creating guidelines for online execution of category management to ensure consistency with category management experienced in physical stores
  • capabilities – defining capabilities and creating a road map – good to great
OmniChannel-Enable2

Solutions...

This is a selection of the areas we can assist you in:

Shopper Marketing...

  • e-Commerce strategy – defining and developing a strategy with regard to Shopper Marketing and your online presence
  • digital activation –  defining strategy and process used to develop activation plans
  • capabilities – defining capabilities and creating a road map – good to great

Portfolio...

Our portfolio - Project Management
Our portfolio - Interim Resources
Our portfolio - Commercial Capabilities

Voices...

November 12, 2018

Byron Sharp says…

Byron Sharp is famous for saying that “sales growth won’t come from relentlessly relying upon a particular segment of the brand’s consumers.” Whilst this statement might have been true in 2010 when he published his book, does it still have a place in the marketing almanac today? Companies such as Proctor and Gamble,  Unilever, Coca-Cola, Microsoft and Verizon […]

September 24, 2018

Can you entertain?

On a recent trip to the Speciality Food exhibition at Olympia, it was fabulous to see the innovation on display. From obscure South American beans to niche confectionary all the exhibitors were thriving.