Over the last few years due to market pressures /changes, CPG organisations have concentrated on making incremental gains (if they have been lucky), rather than driving for growth. They have been concentrated on short-term issues and delivering outputs that help today. We would like to challenge the way you think about your business. We would […]
We are now awash with data, the question is
- Do you have the correct data and are you generating actionable insights from it?
- Do you have questions, but not the correct data to answer them?
To answer these questions Big River Solutions has partnered with key suppliers to ensure that our clients can access the right type of data to answer the question in hand or to identify opportunities.
This added to our practical and pragmatic approach, alongside many years of experience, will ensure the maximum return from the research/data.
There may be a requirement for additional data/research to be purchased/commissioned as a key input to some of our projects eg developing a category vision.