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Understanding our shoppers and categories


Why do we need insights?

We are now awash with data, the question is

  • Do you have the correct data and are you generating actionable insights from it?
  • Do you have questions, but not the correct data to answer them?

To answer these questions Big River Solutions has partnered with key suppliers to ensure that our clients can access the right type of data to answer the question in hand or to identify opportunities.

This added to our practical and pragmatic approach, alongside many years of experience, will ensure the maximum return from the research/data.

There may be a requirement for additional data/research to be purchased/commissioned as a key input to some of our projects eg developing a category vision.


We can help in the following areas:

Ad hoc shopper research:

  • Quantitative and qualitative research
  • Observation
  • Ethnography
  • Semiotics

Loyalty card data

Video research

Virtual reality

Insights Enable


This is a selection of the areas we can assist you in:

Up-skilling your team in:

  • delivering optimum ad hoc research
  • turning data into insights

these are two of our open workshops available year round.

Delivering key research projects including –

Purchase Decision Trees

  • project management of research
  • stakeholder management
  • workshop facilitation to optimise ROI from research – creating strategies and action plans.


Course summary
Our portfolio - Project Management
understanding cause and effect
Our portfolio - Interim Resources
Our portfolio - Commercial Capabilities




June 13, 2018

Shopper Marketing based social selling for brands

Sometimes we forget that the hard yards count for something. Yesterday I received an unexpected email from Tim Hughes who along with Adam Gray and Alexander Low are part of Digital Leadership Associates. This team are at the forefront of social selling globally. Tim’s email asked me to review an article he had written based […]

June 5, 2018

The Rebalancing Resources Report 2018

A year on, we have reviewed and updated our report so that it reflects the current situation. Has anything changed? What needs to happen to encourage long term growth? What is next for brands and categories? In this report, we explore the ‘Why” and identify the ‘it’. Our research confirms that over the last 10 […]

May 31, 2018

The importance of Category Management.

Back to our series on ‘Back to Basics’, let’s look at why category management became such an important discipline. As retailer power increased due to the consolidation of outlets, shopper’s loyalty became even more important. Customers developed loyalty programmes as a way of encouraging loyalty and they looked to suppliers to develop thought leadership, (as […]