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Understanding our shoppers and categories


Why do we need insights?

We are now awash with data, the question is

  • Do you have the correct data and are you generating actionable insights from it?
  • Do you have questions, but not the correct data to answer them?

To answer these questions Big River Solutions has partnered with key suppliers to ensure that our clients can access the right type of data to answer the question in hand or to identify opportunities.

This added to our practical and pragmatic approach, alongside many years of experience, will ensure the maximum return from the research/data.

There may be a requirement for additional data/research to be purchased/commissioned as a key input to some of our projects eg developing a category vision.


We can help in the following areas:

Ad hoc shopper research:

  • Quantitative and qualitative research
  • Observation
  • Ethnography
  • Semiotics

Loyalty card data

Video research

Virtual reality

Insights Enable


This is a selection of the areas we can assist you in:

Up-skilling your team in:

  • delivering optimum ad hoc research
  • turning data into insights

these are two of our open workshops available year round.

Delivering key research projects including –

Purchase Decision Trees

  • project management of research
  • stakeholder management
  • workshop facilitation to optimise ROI from research – creating strategies and action plans.


Course summary
Our portfolio - Project Management
understanding cause and effect
Our portfolio - Interim Resources
Our portfolio - Commercial Capabilities




May 11, 2018

Defining Outcomes

Over the last few years due to market pressures /changes, CPG organisations have concentrated on making incremental gains (if they have been lucky), rather than driving for growth. They have been concentrated on short-term issues and delivering outputs that help today. We would like to challenge the way you think about your business. We would […]

February 23, 2018

Who is a Category Captain

In this article we look at the 10 attributes need to become a category captain. Are you a good listener? Is your leadership team asking you to become a Category Captain? Is your customer offering you ‘category captaincy’? Let’s see what you have to do to become a Category Captain. What does a great Category […]

January 9, 2018

It’s all about people and their behaviour – A collaborative thought piece by Big River Solutions & Shoppercentric

This article focuses on behaviour change as category management and shopper marketing takes centre stage. The retail sector is undergoing a huge change, with significant implications on retailers, brands and service suppliers such as design and marketing agencies. The nature of retailing has changed, with the stellar growth in online shopping, and the opportunities that […]