Byron Sharp is famous for saying that “sales growth won’t come from relentlessly relying upon a particular segment of the brand’s consumers.” Whilst this statement might have been true in 2010 when he published his book, does it still have a place in the marketing almanac today? Companies such as Proctor and Gamble, Unilever, Coca-Cola, Microsoft and Verizon […]
We are now awash with data, the question is
- Do you have the correct data and are you generating actionable insights from it?
- Do you have questions, but not the correct data to answer them?
To answer these questions Big River Solutions has partnered with key suppliers to ensure that our clients can access the right type of data to answer the question in hand or to identify opportunities.
This added to our practical and pragmatic approach, alongside many years of experience, will ensure the maximum return from the research/data.
There may be a requirement for additional data/research to be purchased/commissioned as a key input to some of our projects eg developing a category vision.