A major part of what makes your business unique are its capabilities. They define your customers’ value and they distinguish you from your competitive set. If you are able to offer something that is unique, your customers will choose you to help them develop the category in their business. A capability framework is an important […]
Whilst others settle for Category Management, at Big River Solutions we drive for Category Development
Our belief is that Category Development delivers more, and has a greater effect than just taking the purely historical view produced by Category Management. We acknowledge that a review of the past has a part to play in creating a level of retrospective understanding. However, predicting and anticipating the trends that are approaching allow us to help you ensure that your category retains its relevance. Aligning expectation to market conditions, which are shaped by the customer, shopper, consumer and the environment, allows clients to identify new opportunities, including NPD, brand extension opportunities, and shopper marketing.
Category Management has a long-established reputation for optimising a category’s performance, but this is no longer enough. Category Development is an evolution that moves on from analysis of the past, to embrace the impact of future lifestyles and trends.
We have a proven track record in creating Category Development solutions that become an everyday habit, with everyone in an organisation having a part to play.
At Big River Solutions, our expertise is a result of 25 years in the field. We have developed some of the most creative and pragmatic Category Development solutions in today’s market. We have experience of being involved in all the major review processes and have done the job from the bottom up.