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Open Workshops – Shopper Insights – The Basics Revealed

For insight professionals, category managers and shopper marketers

Course summary

This 2 day course is designed to provide a thorough grounding in the how’s and why’s of shopper insights for those who either commission or use insights within their roles.

Delegates

Suitable for insight professionals, category managers and shopper marketers who wish to update their knowledge and benefit from sharing experiences with other professionals across different sectors / categories.

Key deliverables

  • An understanding of what Shopper Insight is and its relationship with consumer insights; why shopper vs. Consumer; and when both work together
  • An overview of insight sources and approaches; which to use/when across different business issues and objectives
  • Practical guidelines on how to get the best out of shopper research: what makes a great brief; achieving stakeholder (and customer) engagement; and how to make sure insights have traction within your business.

The course will cover

  • What is shopper research?
  • Why is shopper research important?
  • Which methodologies should be used and when
  • How to commission great shopper research
  • Best practice for writing shopping insight briefs
  • How to achieve stakeholder engagement and involvement
  • How to use results to inspire action.

Location: available nationally

Cost: £1650 per delegate for 2 days

Dates:

28th February / 1st March 2019

18th/19th September

All prices exclude VAT.

Prices quoted are per delegate inc lunch, refreshments and course materials.

enrol2

To enrol on a workshop please click here

Big River Solutions’ workshops are designed with recognition that individual delegates respond to different learning styles. We always seek to optimise learning by utilising plenary output that allows delegates to practice new skills:

  • as soon as possible
  • on real-life scenarios
  • where the language and landscape reflect the reality that the delegates return to.

We constantly update our materials to reflect best practice and include case studies that are both recent and relevant. Delegates will return to work with resources that can be used immediately to improve their effectiveness in their role and department.

Our Big River Academy team is able to demonstrate effective and immediate impact for clients using our training programmes. This has been built through many years of experience designing face-to-face learning events. We are recognised for offering mentoring and one-to-one training that delivers tangible and rapidly demonstrable benefits. We also have a reputation for being leading-edge for new learning techniques as they become available. We consider ourselves expert at incorporating e-learning where it supports workshops or for remote learning.