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Open Workshops – Category Management Training

Open Workshops
Category Management Training:
Specifically targeted at up-skilling an individual

Category Management Basics

Category Management - Basics

This two-day Category Management training event, is specifically designed to give a good grounding to the world of category management. We will explore processes and practices, as well as terminology, demystifying a seemingly complex process.

Delegates

This two-day event is specifically designed to open up the world of Category Management for those with little or no experience. It is also beneficial for people in your commercial team where some understanding of Category Management would help.

Key deliverables

  • An understanding of what Category Management is
  • An increase in the level of comfort within the delegates with regard to engaging in Category based discussions
  • Creation of an awareness of the eight step process but also demonstration of how this can be adapted for all sizes of organisations and all types of review.

The course will cover

  • A basic understanding of Category Management – language, tools, processes and sources of data
  • The potential benefits of organisation wide Category Management focus
  • The importance of shoppers
  • How to develop simple category-based selling stories
  • Through the course of breakout groups we will go through the eight step process and how it can be made simpler for easier implementation.

Location – available nationally

Cost – £1650 per delegate excl VAT

Dates – 15th / 16th February 2018

11th  /12th September

Prices quoted are per delegate inc lunch, refreshments and course materials. All prices exclude VAT

Category Development Practitioner

Category Development – Practitioner

This two-day event is specifically designed to upskill people who have good basic skills but need to be able to operate at a higher level.

It is equally beneficial for people in your commercial team where a deeper understanding of Category Development, would help.

Delegates

This event is specifically designed to upskill people who have good basic skills but need to be able to operate at a higher level. It is equally beneficial for people in your commercial team where a deeper understanding of Category Development, would be desirable.

Key deliverables

  • An enhanced understanding of Category Development
  • An understanding of how a more forward looking, strategic approach can lead to category growth and how we do this
  • An increase in the level of comfort within the delegates with regard to engaging in Category-based discussions and developing category based propositions
  • An understanding of how shopper insights direct your approach to category.

The course will cover

  • An enhanced understanding of Category Development – language, tools and processes
  • The potential benefits of organisation-wide Category Development focus
  • How knowing who our shopper is, directs our actions
  • How to use Category Visions and POP Visions to enhance plans.

Location – available nationally

Cost – £1650 per delegate excl VAT

Dates – 13th / 14th February 2018

13th / 14th September

Prices quoted are per delegate inc lunch, refreshments and course materials. All prices exclude VAT

enrol

To enrol in a workshop please click here

Big River Solutions’ workshops are designed with the recognition that individual delegates respond to different learning styles. We always seek to optimise learning by utilising plenary output that allows delegates to practice new skills:

  • as soon as possible
  • in real-life scenarios
  • where the language and landscape reflect the reality that the delegates return to.

We constantly update our materials to reflect best practice and include case studies that are both recent and relevant. Delegates will return to work with resources that can be used immediately to improve their effectiveness in their role and department.

Our Big River Academy team is able to demonstrate effective and immediate impact for clients using our training programmes. This has been built through many years of experience designing face-to-face learning events. We are recognised for offering mentoring and one-to-one training that delivers tangible and rapidly demonstrable benefits. We also have a reputation for being leading-edge for new learning techniques as they become available. We consider ourselves expert at incorporating e-learning where it supports workshops or for remote learning.