Byron Sharp is famous for saying that “sales growth won’t come from relentlessly relying upon a particular segment of the brand’s consumers.” Whilst this statement might have been true in 2010 when he published his book, does it still have a place in the marketing almanac today? Companies such as Proctor and Gamble, Unilever, Coca-Cola, Microsoft and Verizon […]
The Big River Academy team has many years of experience designing face-to-face learning events in the areas of Category Management and Shopper Marketing Training.
We are also recognised as offering great mentoring and one-to-one training.
We have also embraced new learning techniques as they have become available, and consider ourselves expert at incorporating e-learning where it supports workshops or for remote learning.
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