Open Workshops – Shopper Insights – The Basics Revealed

insight professionals, category managers and shopper marketers


This 2 day course is designed to provide a thorough grounding in the how’s and why’s of shopper insight for those who either commission or use insights within their roles.

Who should attend?

Suitable for insight professionals, category managers and shopper marketers who wish to update their knowledge and benefit from sharing experiences with other professionals across different sectors / categories.

Download course introduction

An introduction to shopper insights.

Key deliverables:

  • an understanding of what Shopper Insight is and its relationship with consumer insights; why shopper vs. consumer; and when both work together
  • an overview of insight sources and approaches; which to use/when across different business issues and objectives
  • practical guidelines on how to get the best out of shopper research: what makes a great brief; achieving stakeholder (and customer) engagement; and how to make sure insights have traction within your business.

Location: available nationally

Cost: £1650 per delegate for 2 days

Dates: 21st/22nd February 2018

16th/17th May

20th/21st September

All prices exclude VAT.

Prices quoted are per delegate inc lunch, refreshments and course materials.