On a recent trip to the Speciality Food exhibition at Olympia, it was fabulous to see the innovation on display. From obscure South American beans to niche confectionary all the exhibitors were thriving.
Our approach to Category Management centres on the deep belief in simplifying the shopping experience. In using shopper insights we create a comprehensive picture of the data journey, shopper habits, shopper journey, category relevance and category investment. We simplify the data journey from the point of purchase to the basket.