Yesterday (12th Feb 2018), the Sunday Times ran an article, confirming that Tesco’s had a plan to compete directly with Lidl and Aldi. Today, Bloomberg published data identifying the UK as the front line in the global grocery war. According to Bloomberg (13th Feb 2018) “With 18 percent of retail sales taking place online in […]
Big River Solutions has a well-earned reputation for excellence in creating actionable insights and delivering Shopper Marketing and Category Management client solutions.
Insights are often where we start. They could relate to the shopper/consumer/customer/category or even the client business. Our skilled practitioners are able to turn data into actionable insights. These, in turn, drive an improvement in business performance or in identifying new client opportunities. We achieve this by establishing the best source of data, sourcing the data, modelling, and stress testing the identified opportunities. We apply a level of pragmatism to what is needed, driven by experience and an understanding of best practice.