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Expertise

Simplifying the customer experience:
It all starts with insights

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Insights are often where we start

Our approach to Category Management centres on the deep belief in simplifying the shopping experience. In using shopper insights we create a comprehensive picture of the data journey, shopper habits, shopper journey, category relevance and category investment. We simplify the data journey from the point of purchase to the basket.

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Actionable Insights

Big River Solutions has a well-earned reputation for excellence in creating actionable insights and delivering Shopper Marketing and Category Management client solutions.

Insights are often where we start. They could relate to the shopper/consumer/customer/category or even the client business. Our skilled practitioners are able to turn data into actionable insights. These, in turn, drive an improvement in business performance or in identifying new client opportunities. We achieve this by establishing the best source of data, sourcing the data, modelling, and stress testing the identified opportunities. We apply a level of pragmatism to what is needed, driven by experience and an understanding of best practice.

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Insights into the softer skills

At Big River Solutions we are also able to turn our hand to softer analysis, reviewing capabilities and creating roadmaps of “good to great”.

A team with the relevant skills and experience is allocated to the task at hand. Most importantly, we pride ourselves on excelling at embedding our projects within an organisation and will work with the client to ensure maximum long-term benefit.

We build capabilities across the organisation. Our objective is to leave an organisation fitter and more able to drive its own business. This is achieved by embedding appropriate processes and tools as required and can be supported by training or coaching.

Voices…

February 23, 2018

Who is a Category Captain

In this article we look at the 10 attributes need to become a category captain. Are you a good listener? Is your leadership team asking you to become a Category Captain? Is your customer offering you ‘category captaincy’? Let’s see what you have to do to become a Category Captain. What does a great Category […]

February 12, 2018

The New Artisanal Economy

Yesterday (12th Feb 2018), the Sunday Times ran an article, confirming that Tesco’s had a plan to compete directly with Lidl and Aldi. Today, Bloomberg published data identifying the UK as the front line in the global grocery war. Category management and shopper marketing will have its part to play. According to Bloomberg (13th Feb […]

February 8, 2018

This is a tale of a girl that finds a  job and falls in love with trade marketing.

I’m sitting at my desk. Through my window, I can see Windsor Castle. Concorde has just flown overhead, the playing fields of Eton are behind me and there is not a cloud in the sky. The county of Berkshire, United Kindom at this time of year can be delightful. The year in 1991. It’s my first […]