We came across First Purchase Research looking for a fresh interpretation of client analytics and insights. Led by Barry Lemon (ex Kantar Wordpanel), Big River Solutions and First Purchase Research combine to grow brands by identifying new shoppers. Data is a pandemic, knowing how to read it and use it is the panacea. First Purchase Research is […]
Our approach to Category Management centres on the deep belief in simplifying the shopping experience. In using shopper insights we create a comprehensive picture of the data journey, shopper habits, shopper journey, category relevance and category investment. We simplify the data journey from the point of purchase to the basket.