A major part of what makes your business unique are its capabilities. They define your customers’ value and they distinguish you from your competitive set. If you are able to offer something that is unique, your customers will choose you over your competitive set.
A capability framework is an important tool for a high performing company:
- It sets the tone and a common language for describing key attributes of a function
- It allows you to focus your efforts on the areas that really matter to your customers
- It is part of creating a sustainable competitive advantage
- It allows you to identify key areas and create a plan that enables you to develop expertise in these areas.
The effectiveness of a team grows where there is an understanding of the criteria under which they perform, and where the overall team and support structure is aligned.