Big River Insights

Understanding our shoppers and categories

BIg River Insights

Knowing the various data points that are within all business types today allows the business to create a deeper understanding of the causal factors that affect behaviour outcomes. drilling down into shopper and consumer analytics helps define the right decision trees and qualifying the correct path to purchase.

Insights

Why do we need insights?

We are now awash with data, the question is

  • Do you have the correct data and are you generating actionable insights from it?
  • Do you have questions, but not the correct data to answer them?

To answer these questions Big River Solutions has partnered with key suppliers to ensure that our clients can access the right type of data to answer the question in hand or to identify opportunities.

This added to our practical and pragmatic approach, alongside many years of experience, will ensure the maximum return from the research/data.

There may be a requirement for additional data/research to be purchased/commissioned as a key input to some of our projects eg developing a category vision.

Processes and practices Orange

Solutions

This is a selection of the areas we can assist you in:

Up-skilling your team in:

  • delivering optimum ad hoc research
  • turning data into insights

these are two of our open workshops available year round.

Delivering key research projects including –

Purchase Decision Trees

  • project management of research
  • stakeholder management
  • workshop facilitation to optimise ROI from research – creating strategies and action plans.
Insights Explore

We can help in the following areas:

Ad hoc shopper research:

  • Quantitative and qualitative research
  • Observation
  • Ethnography
  • Semiotics

Loyalty card data

Video research

Virtual reality

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