Creating shopper marketing activation plans that are strategic in origin and designed to change shopper behaviour, will contribute to brand and business growth plans.
Ensuring that your shopper marketing activation plans are created with a single-minded objective and clarity around who you are targeting (and where they are), is key to optimising returns.
The reason to create a shopper marketing plan has many origins:
- a category vision that requires shopper marketing to deliver the growth opportunities
- we may want to work with a customer to deliver a specific objective
- a brand initiative that needs to be brought to life in customers.
Identifying why we are creating a plan ensures that we deliver with the right goal in mind.