OmniChannel

A consistent approach for all points of contact

omnichannel
Omni channel

Our approach

As the consumer market evolves and as the points of contact/interruption increases for shoppers, suppliers should ensure that they have a consistent approach to all channels.

This will create a consistent brand experience.

Big River Solutions can help you define and design your approach to digital / e-commerce, improve capabilities and maximise returns from activities. Working in Category Development/ Category Management and Shopper Marketing, we can help you define your strategy, create plans, implement them and embed new processes and practices.

Processes and practices Purple

Solutions

This is a selection of the areas we can assist you in:

Category Development / Management

  • e-Commerce strategy – defining and developing a strategy with regard to Category Management and your online presence
  • digital shelf –  creating guidelines for online execution of category management to ensure consistency with category management experienced in physical stores
  • capabilities – defining capabilities and creating a road map – good to great
Processes and practices Purple

Solutions

This is a selection of the areas we can assist you in:

Shopper Marketing

  • e-Commerce strategy – defining and developing a strategy with regard to Shopper Marketing and your online presence
  • digital activation –  defining strategy and process used to develop activation plans
  • capabilities – defining capabilities and creating a road map – good to great
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