The Big River Solutions team has worked in this area for thirty years on both the client and advisor side, embedding brands into portfolios and offloading orphan brands. In addition, we have developed profitable brands enabling them to realise their potential.
Mergers and Acquisitions: CPG
Synergies and Harmonisation
Industry Expertise - Consumer Goods
With the consumer and shopper taking advantage of the change in routes to market, FMCG companies face new challenges driven by a change in consumer and shopper behaviour. Consumer goods companies are trying to align to new channels whilst retaining profitable growth and competitive advantage. That allows us to determine the opportunities that create value and those that will deflect resources.
Frontline commercial integration is part of Big River Solutions heritage, with in excess of 30 years experience in category and shopper operational delivery and development. We have experience in delivering operational excellence during acquisitions and merging operations. Our operational insight allows us to determine the opportunities that create value and those that will deflect resources.
Business and Brand Transactions Services
Optimising synergies and areas of harmonisation identified in the mergers and acquisition strategy document include:
- Shopper Marketing
- Category Development.
Brand Value Enhancement
Building brand value is meaningless unless the value can be turned into cash when required. Big River Solutions works with the acquiring company and acquisition team to create a frontline commercial plan with:
- A specific timeline
- An acknowledged valuation at specific points in time, that could be realised if exited at those points in time
- Tangible results to drive shareholder value and market valuation.